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Apple dominates smartwatch market with 48% share in Q3
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IANS | 08 Nov, 2019
Continuing its lead over competitors like Samsung and Fitbit, Apple
Watch maintained first position as its share in the global smartwatch
market reached 48 per cent in the third quarter of this year from 45 per
cent in the same quarter last year, according to a report by market
research firm Strategy Analytics.
Global smartwatch shipments
grew an impressive 42 per cent annually to reach 14 million units in the
third quarter of 2019, said the report.
"Apple shipped 6.8
million smartwatches worldwide in Q3 2019, rising an above-average 51
per cent from 4.5 million in Q3 2018," Neil Mawston, Executive Director
at Strategy Analytics, said in a statement.
"Apple Watch
continues to fend off strong competition from hungry rivals like Fitbit
and Samsung. Apple Watch owns half the worldwide smartwatch market and
remains the clear industry leader," Mawston added.
Samsung held second place in the smartwatch market as its share jumped from 11 per cent to 13 per cent during the past year.
The
market share for Fitbit, which clung on to third position, fell to 11
per cent this quarter, down from 15 per cent a year ago.
"Samsung
shipped 1.9 million smartwatches worldwide in Q3 2019, almost doubling
from 1.1 million a year ago. Samsung's global smartwatch market share
has jumped from 11 percent to 13 percent during the past year," said
Steven Waltzer, Senior Analyst at Strategy Analytics.
Samsung's
new models, such as Galaxy Watch Active 2, should enable the South
Korean tech giant to improve its global smartwatch presence in Q4,
Waltzer said.
Fitbit, which earlier this month entered into an
agreement to be acquired by Google, shipped 1.6 million smartwatches
worldwide in Q3 2019.
"Fitbit continues to underperform the
smartwatch industry average. Fitbit has struggled to compete with Apple
Watch at the higher end of the smartwatch market, while its latest Versa
Lite model has struggled to excite consumers at the lower end," Mawston
said.
"Fitbit's recent takeover by Google will be a relief to
the company, as Fitbit is under rising competitive pressure from Apple,
Samsung, Garmin, Huawei, Xiaomi and others.
"The big question
now on everyone's lips is what Google plans to do with Fitbit, and
whether Google will expand or contract Fitbit's famous hardware,
operating system, and healthcare, sport and fitness services," Mawston
added.
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