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Facebook acquires virtual search start-up to grow its AI
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Top Stories |
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IANS | 09 Feb, 2019
In an attempt to enable users shop better using Artificial Intelligence
(AI) capabilities, Facebook has acquired US-based virtual search
start-up, GrokStyle, at an undisclosed amount.
"We are excited to
welcome GrokStyle to Facebook. Their team and technology will
contribute to our AI capabilities," CNET quoted Facebook spokeswoman,
Vanessa Chan as saying on Friday.
The basic idea is to allow
users to match a piece of furniture or a light fixture in an image to
visually find similar ones in stock at stores, TechCrunch reported.
"Today,
we are excited to share that we are moving on as a team and we will
continue using our AI to build great visual search experiences for
retail," GrokStyle wrote in a blog-post.
GrokStyle also noted on its LinkedIn page that it has been acquired by Facebook.
Based in San Francisco, the start-up was founded in 2015.
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