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Apple led premium smartphone segment in 2018: Report
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IANS | 17 Apr, 2019
Apple continued to lead the global premium smartphone segment by
capturing more than half of the market (51 per cent) while OnePlus
entered the top five brands (with 2 per cent share) in this segment for
the first time ever in 2018, a Counterpoint Research report said on
Tuesday.
According to Counterpoint Research's "Market Monitor
2018" report, the segment grew 14 per cent year-on-year (YoY) in terms
of sell-in and 18 per cent YoY in terms of sell-through.
The
growth was driven by new iPhones and launches in the premium segment
from Chinese original equipment manufacturers (OEMs) Huawei, OnePlus and
OPPO.
"An indication of the increasing competition in the
segment is highlighted by the fact that close to 40 OEMs now compete in
the premium segment globally. Of these, the top five players account for
almost 90 per cent of shipments. Premium segment contributed to
one-fourth (22 per cent) of the global smartphone shipments in 2018,"
the market research firm said in a statement.
Huawei's strong
performance was primarily driven by the success of the P20 and Mate 20
series, which focussed on camera, power and design. It also gained share
in the premium segment in China and Europe.
OnePlus's
performance came on the back of the OnePlus 6T. India, China and Western
Europe drove four-fifths of its global shipments.
The handset
maker recorded its highest ever shipments in a single quarter (the
fourth quarter of 2018) in India to lead the premium smartphone segment
for three successive quarters and captured 36 per cent market share.
Another
feat for the brand came in the fourth quarter of 2018 when it entered
the top five OEMs in the premium segment in the US for the first time.
OPPO's growth came from its home market China with the R15 and R17 series doing well.
The
brand is actively targeting European countries with its
mid-to-high-tier offerings. It is also targeting operators in Europe to
launch its 5G portfolio outside China, along with new features in its
flagship like 10x zoom.
Google entered the top five premium smartphone brands in Western Europe in 2018.
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