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Facebook explored plans to sell users' data: Report
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IANS | 17 Apr, 2019
Facebook CEO Mark Zuckerberg and Chief Operating Officer Sheryl Sandberg
discussed for years plans to sell access to users' data to fight
rivals, NBC News reported on Tuesday, citing leaked documents. "Zuckerberg
oversaw plans to consolidate the social network's power and control
competitors by treating its users' data as a bargaining chip, while
publicly proclaiming to be protecting that data," the report said after
scanning through about 4,000 pages of leaked company documents.
"In
some cases, Facebook would reward favoured companies by giving them
access to the data of its users. In other cases, it would deny user-data
access to rival companies or apps," the report claimed.
The documents included emails, webchats, presentations, spreadsheets and meeting summaries.
"For
example, Facebook gave Amazon extended access to user data because it
was spending money on Facebook advertising and partnering with the
social network on the launch of its Fire smartphone," the report said.
In
another case, "Facebook discussed cutting off access to user data for a
messaging app that had grown too popular and was viewed as a
competitor," according to the documents.
Facebook, however,
denied that it gave preferential treatment to developers or partners
because of their ad spending or relationship with executives.
A
New York Times report last year claimed for the first time that Facebook
allowed large technology companies and popular apps like Netflix or
Spotify access to its users' personal information.
Facebook reiterated it never allowed its partners to access private messages without a user's permission.
Facebook
Vice President of Product Partnerships Ime Archibong said that the
social networking giant worked closely with four partners to integrate
messaging capabilities into their products so people could message their
Facebook friends -- but only if they chose to use Facebook Login.
"These
experiences are common in our industry -- think of being able to have
Alexa read your email aloud or to read your email on Apple's Mail app,"
said Archibong.
"People could message their friends about what
they were listening to on Spotify or watching on Netflix, share folders
on Dropbox, or get receipts from money transfers through the Royal Bank
of Canada app.
"These experiences were publicly discussed. And
they were clear to users and only available when people logged into
these services with Facebook. However, they were experimental and have
now been shut down for nearly three years," said Archibong.
According
to Facebook, these partnerships were agreed via extensive negotiations
and documentation, detailing how the third party would use the API, and
what data they could and couldn't access.
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