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'Anonymous Facebook ads influenced nearly 10 mn British voters'
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IANS | 20 Oct, 2018
An anonymous political campaign on Facebook has reached nearly 10
million voters, asking them via advertisements to oppose British Prime
Minister Theresa May's Brexit deal, the media reported on Saturday.
According
to The Guardian, it was discovered by the digital campaign group 89up,
which shared the details with the Department for Digital, Culture, Media
and Sport's (DCMS) panel into fake news.
"In adverts
micro-targeted to individual constituencies, voters are exhorted to tell
your local MP to bin Chequers," said the report.
"This advertising is designed to specifically influence MPs," 89up said.
All that is known about the campaign is what can be found on its website, Twitter and Facebook accounts.
"Going
by the name Mainstream Network, the group writes and publishes news
stories on its website with an almost exclusively pro-Brexit slant,
shared on its social media accounts," the report added.
"Over the
last couple of weeks, I received a flood of about 50 emails - some
quite abusive - urging me to 'chuck Chequers' and vote for out-and-out
Brexit," Labour MP Paul Farrelly was quoted as saying
The news
comes at a time when Facebook is reeling under a couple of massive data
breaches including the Cambridge Analytica scandal that impacted 87
million users earlier this year.
Facebook says it has set a goal
of bringing a transparency feature for political ads -- now available in
the US and Brazil -- to the UK and India by March 2019.
With the new ad architecture in place, people would be able to see who paid for a particular political ad.
Facebook has also set up a War Room to reduce the spread of potentially harmful content.
Facebook
faced flak for not doing enough to prevent spread of misinformation by
Russia-linked accounts during the 2016 US presidential election.
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