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Microsoft turns off ads in Windows 10 email app
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Top Stories |
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IANS | 17 Nov, 2018
After introducing personalised
advertisements in the Windows 10 default email app, Microsoft has made a
U-turn and turned these ads off.
The beta version of the company's Mail client for Windows 10 was found pushing ads right at the top of the inbox.
"Bad news: Mail for Windows 10 is getting ads for non-office 365 subscribers!," Aggiornamenti Lumia reported late on Friday.
Microsoft's
frequently asked questions (FAQ) page, which has now been taken down,
said: "Consistent with consumer email apps and services like
Outlook.com, Gmail and Yahoo Mail, advertising allows us to provide,
support, and improve some of our products. We're always experimenting
with new features and experiences."
"The experiment was never
intended to be tested broadly, which doesn't quite jibe with the
existence of a FAQ about a pilot programme taking place in several
countries around the world, but either way the ads should be gone,"
Frank Shaw, Communications Head, Microsoft was quoted as saying by The
Verge.
Users of Windows Insider fast-track builds of Mail and
Calendar, particularly version 11605.11029.20059.0, may have seen the
ads among their emails, depending on their location.
Those in Brazil, Canada, Australia and India were chosen for this experiment, according to The Register.
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