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Google commits $300mn to empower media houses
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IANS | 21 Mar, 2018
In a bid to help news organisations thrive in the digital age, Google
has committed $300 million over the next three years as part of the
Google News Initiative (GNI).
The GNI will help media outlets evolve new business models while adopting innovative technologies.
According
to Google, business models for journalism continue to change
drastically and the rapid evolution of technology is challenging all
institutions, including the news industry, to keep pace.
"Over
the next three years, we're committing $300 million toward meeting these
goals. We're also deepening our commitment to building products that
address the news industry's most urgent needs," Philipp Schindler, Chief
Business Officer at Google, said in a blog post late on Tuesday.
The
GNI is focused on three objectives: Elevate and strengthen quality
journalism, evolve business models to drive sustainable growth and
empower news organisations through technological innovation.
Google has earlier worked closely with the news industry to address key challenges.
"We
worked with the industry to launch the open-source 'Accelerated Mobile
Pages Project' to improve the mobile web and 'YouTube Player' for
Publishers to simplify video distribution and reduce costs," Schindler
said.
"We also introduced 'Flexible Sampling' to help with
discovery of news content on Google; 'Google News Lab' to provide
newsrooms with trainings and editorial partnerships, and the 'Digital
News Initiative' to drive innovation in the European news industry," he
added.
Over the past few years, Google has worked with publishers
to elevate accurate, quality content and stem the flow of
misinformation and disinformation.
"We're launching the 'Disinfo
Lab' alongside the 'First Draft' to combat mis- and disinformation
during elections and breaking news moments," Google said.
Google
is also teaming up with the Poynter Institute, Stanford University, and
the Local Media Association to launch "MediaWise", a project designed to
improve digital information literacy for young consumers.
Google
is currently working with news organisations around the world to
develop and deploy technology that improves newsroom efficiency, creates
enriching storytelling experiences, and protects journalists from cyber
attacks around the world.
"For example, we are using our natural
language processing API to help 'Hearst Newspapers' sort, label and
categorise more than 3,000 articles every day," Google said.
Google
has also worked with the South China Morning Post to use "Google Earth
Studio" to create immersive VR experiences that show the evolution of
Hong Kong throughout history.
"Finally, we're also launching
'Outline', an open-source tool from Jigsaw that lets news organisations
provide journalists more secure access to the internet," Google
announced.
"Outline" makes it easy for news organisations to set up their own VPN on a private server.
In 2017, Google paid $12.6 billion to partners and drove 10 billion clicks a month to publishers' websites for free.
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