IANS | 01 Feb, 2018
Buoyed by mobile ads sales, Facebook reported $12.97 billion in
revenue for the fourth quarter that ended December 31 -- up 47 per
cent from $8.81 billion in the same period last year.
Mobile
advertising revenue represented approximately 89 per cent of revenue
for the fourth quarter -- up from nearly 84 per cent of advertising
revenue in the fourth quarter of 2016.
Daily active users
(DAUs) were 1.40 billion on average for December 2017 -- an increase
of 14 per cent year-over-year.
Monthly active users (MAUs)
were 2.13 billion as of December 31 -- an increase of 14 per cent
year-over-year, the company said in a statement late on
Wednesday.
"Last quarter, we made changes to show
fewer viral videos to make sure people's time is well spent,"
said Mark Zuckerberg, Facebook founder and CEO.
"In
total, we made changes that reduced time spent on Facebook by roughly
50 million hours every day. By focusing on meaningful connections,
our community and business will be stronger over the long term,"
he added.
This is the first time Facebook reported a user
count decline in the US and Canada region -- from 185 million to 184
million daily active users..
Facebook currently employs
25,105 people -- an increase of 47 per cent year-over-year.
"2017
was a strong year for Facebook, but it was also a hard one,"
Zuckerberg said.
"In 2018, we're focused on making
sure Facebook isn't just fun to use, but also good for people's
well-being and for society.
"We're doing this by
encouraging meaningful connections between people rather than passive
consumption of content," the Facebook CEO added.