HKTDC, Google join hands to support SMEs

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SME Times News Bureau | 29 Apr, 2016
The Hong Kong Trade Development Council (HKTDC) has partnered with Google, the world's leading Internet search engine, to help Hong Kong small and medium sized enterprises (SMEs) tap internationally renowned online marketing channels to expand global trade and business opportunities.

Under the scheme, Hong Kong suppliers can use the HKTDC's online marketplace, hktdc.com, to promote their products and services to international buyers, while enjoying higher ranking on Google search, said a press release on Thursday.

HKTDC Director of Publications & E-Commerce Loretta Wan and Google Hong Kong's Managing Director Dominic Allon officiated at launch ceremony to announce the strategic partnership between the two organisations.

"Responding to the growing popularity of online and mobile Internet sourcing activities among international buyers, the HKTDC has been putting tremendous effort into building a trustworthy online business matching platform that connects global buyers and suppliers, and helping SMEs use mobile solutions to maximise promotion effectiveness," said Wan.

"The partnership with Google helps SMEs capture new business opportunities via its strong and popular search engine."

Featuring more than 130,000 quality suppliers, over 1.6 million online registered buyers and over 700,000 HKTDC trade fair visitors, hktdc.com also provides third-party authentication of supplier information and certification by internationally renowned organisations Dun & Bradstreet and SGS, offering peace of mind to buyers who can be sure that they are sourcing quality products from trustworthy suppliers.

hktdc.com suppliers can place keyword advertisements on the Google search engine based on the nature of their business and target markets.

When relevant overseas buyers search on Google, suppliers' keyword advertisements will appear at the top of related search-result pages. Interested buyers clicking on the advertisements will then be directed to suppliers' webpages on hktdc.com to learn more about the companies and their products.

"The HKTDC-Google collaboration offers suppliers a hassle-free, one-stop online marketing solution that is especially suited for SMEs with limited knowledge in search-engine marketing and resources to develop their own mobile-friendly websites," said Wan.