Rituparna Kakati | 16 Dec, 2023
In an exclusive interview with Simran Kohli, founder of Dusaan Retail Technologies, which promotes Dusaan
as a destination for affordable, innovative and premium home furnishing, said
that there are 200+ brands onboard, along with 15,000+ products
listed on its official website.
more than 40 categories apart from furnishings, dining, home decor, and many
more options. We recently hit 5M+ Visitors on the website; all in a short span
of 1 year, she added.
of the interview…
1. Can you share the inspiration
behind the name "Dusaan" and its significance for your brand?
Simran Kohli: Dusaan is
derived from the word ‘Dusa’ which means the spirit or essence of a person that is believed to live
on and ‘Aan’ which means a moment. This combination encapsulates the profound
idea of a timeless essence within a fleeting instant, aligning with the brand's
ethos. This one-of-a-kind combination captures a fundamental concept of Dusaan:
the coexistence of a timeless essence inside the shortness of a transient
instant. The name ‘Dusaan’ reflects the brand's concept, resonating with the
idea that there remains an everlasting and significant essence inside the
transitory nature of time, representing the brand's commitment to recording
meaningful and lasting events while going on in the transformation journey.
2. Can you share insights into the
craftsmanship and quality control measures at Dusaan?
Simran Kohli: Dusaan
believes in envisioning your vision and curating the exact product for you. We
believe in prioritizing customers' tastes, preferences, and aesthetics that
will transform the home decor journey. Our craftsmanship is highly based on
curating home decor pieces by more than 200+ brands in one place. You can
browse and select through tableware, home decor, kitchenware, and many more
options to choose from at affordable prices. Dusaan comprises artisans and
crafted products, homemade products carefully curated from homegrown brands
from different parts of the country.
4. Can you discuss any milestones or
achievements that Dusaan is particularly proud of?
Simran Kohli: Dusaan
takes pride in saying that there are 200+ brands onboard, along with 15,000+
products listed on our official website. We have more than 40 categories apart from furnishings, dining, home
decor, and many more options. We recently hit 5M+ Visitors on the website; all
in a short span of 1 year.
5. What role does innovation play in
the continuous evolution of Dusaan's product line?
Simran Kohli: The
driving reason behind the continuous evolution of Dusaan's product line is
innovation and design. We believe in incorporating cutting-edge concepts and
technology constantly, so the brand remains at the forefront of innovation and
practicality. This dedication to innovation guarantees that Dusaan not only
meets but surpasses client expectations by providing top-notch quality products
that are not only relevant to current demands but also foresee and adapt to
future trends. The brand's commitment to remaining imaginative and creative is
critical to preserving its position as a leader in the ever-changing industry.
6. Sustainability is increasingly
important to consumers. Can you provide insights into Dusaan's sustainability
initiatives and practices?
Simran Kohli: At Dusaan,
we prioritize sustainability with a comprehensive approach. We’ve introduced
eco-friendly packaging to reduce waste and our carbon footprint. Our supply
chain emphasizes ethically sourced materials, supporting fair labor practices.
We invest in renewable energy, striving for a minimal environmental impact.
Transparent communication about these initiatives builds trust with consumers,
addressing the increasing concerns about sustainability. Overall, We are
committed to a holistic eco-conscious strategy that resonates with today's
environmentally conscious consumers.
7. What core values does Dusaan
embody as a brand? How do these values influence product development and
Simran Kohli: We want to
encourage empowerment by promoting homegrown brands to showcase their brand
vision and identity on our platform. But we don’t only cater to homegrown
brands, we have international brands on board with us too. We believe in solving customer issues in real
time while prioritizing customer satisfaction with easy returns, and free
shipping. By prioritizing
relationships with local firms, maintaining authenticity, and supporting the
community, these principles have a tremendous influence on product creation. A
cohesive work atmosphere stimulates creativity, which leads to space for more
8. Are there any upcoming
innovations or upgrades in the pipeline that your customers can look forward
Simran Kohli: We've just
launched an enhanced website experience featuring a lot of enticing offers and
thoughtfully curated collections. Through this dynamic upgrade, we aim to
provide users with a more engaging and rewarding online journey. The new
platform showcases an array of special promotions and carefully selected
product groupings, offering customers a diverse and personalized shopping
experience. With this alteration, we strive to elevate user satisfaction and
make navigating our website a more enjoyable and fruitful experience for every
9. How does Dusaan prioritize
customer satisfaction? Can you share any success stories or testimonials that
highlight your commitment to delivering an exceptional experience?
Simran Kohli: With over
5,000 positive reviews, we take pride in our widespread reach. We've successfully
delivered to the Andaman Islands, showcasing our commitment to accessibility.
Our services extend to the remotest corners of the country, ensuring no
location is left untouched. Moreover, during peak festive seasons, we
efficiently handle bulk orders, exemplified by seamlessly delivering bill
orders with a minimum quantity of 1,000. These achievements underscore our
dedication to customer satisfaction, reliability, and operational excellence.