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Last updated: 24 Aug, 2020  

Mayank.9.thmb.jpg Digital marketing helps MSMEs reach more customers: Mayank Singh Rajput

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SME Times News Bureau | 24 Aug, 2020

In an exclusive interview with SME Times, Mayank Singh Rajput, founder of The Digital Hunters said that digital marketing strategies are a must for MSMEs to reach more customers.

Excerpts of the interview...

Please tell our readers about The Digital Hunters.

Mayank Singh Rajput - The digital hunters is an agency offering digital marketing services all over India. I started this company last year. Now the digital hunters is one of the best digital marketing company's lists in India and the number one company in Bihar of digital marketing.

Please tell our readers how you become the youngest entrepreneur in Bihar and what is your inspiration?

Mayank Singh Rajput -   I was born in a very small town Forbesganj, Bihar state, I did not restrict my education to academic education. I searched around him and was always curious about how things worked. At the age of 18, I ventured into the world of entrepreneurship. After completing my college studies, I launched my first start-up, The Digital Hunters, in 2019. I also created social media profiles of several brands through my firm.i has been the digital marketing manager of several celebrity celebrities and has also been the marketing representative of many celebrities, including international artists several MTV artists, and Bollywood celebrities and singers. my hard work really paid me.

Please tell us about the importance of digital marketing strategy for MSMEs.

Mayank Singh Rajput -   It help reach more customers and  more customers mean more sales volume. One of the technological innovations that helps a business during this direction is digital marketing. It is indeed a boon for MSMEs as it lets you reach your target audience with ease, simplicity, and at very low cost. Cost is always a concern for most MSMEs.
I don't know Why would anyone not want to use the power of the internet with over 3 billion users to further the cause of their own business?
But it is a fact that deploying digital marketing for their own benefit seems a herculean task for many MSMEs as they feel that they are not adept nor attuned for the digital world, they also tend to think that they're going to not reach their target market or they simply don't have adequate information, lack sufficient human resource and tools to manage the digital world. Here my organization The Digital Hunters help these MSMEs bridge the digital divide by using their expertise to offer shape to the digital marketing campaigns of MSMEs, keep tabs on their effectiveness and take corrective measures as and when needed.
Importance of digital marketing

It is one of the most cost-effective ways to reach your targeted customer.
Digital marketing campaigns give you total freedom to change your campaigns in a quick time to suit the changing demands and that too without costing you a bomb.
These campaigns help you to keep in constant touch with your customers and thus help you maintain live contact with them 24X7.

I tell you the Steps needed to benefit from digital marketing

Build an Online Store
The days of real shopping have now been replaced by virtual shopping. So don’t be left behind and get a website built for your MSME if you do not have one. Make sure that the web site is well maintained and displays the newest products and knowledge as you are doing not want to offer a nasty impression to your visitors (potential customers) by displaying outdated or irrelevant information., Also remember to form the web site fully compatible with mobile display as around 44% consumers say that they use their mobiles as an important tool to make a decision which product to shop for or not buy.

Maintain Consistency
Customers expect and appreciate consistency from organizations across platforms. So it is vital for MSMEs to use a consistent tone while dealing with the customers across various channels whether it is online or mobile and even personal interaction. A consistent tone creates a favorable impression in the minds of the customers and increases customer satisfaction

What should be the strategy and recent digital marketing trend during these COVID hit days?

Mayank Singh Rajput -  I think one of the most relevant trends right now is related to PPC advertising. Google and Facebook are both losing out on ad revenue as businesses cut their marketing budgets. As a result, the ad-buying marketplace is less competitive. Facebook ads, for example, have become more than 15% less expensive.

Conversions are dropping, too, since consumers are adjusting their spending during our economic downturn. Companies that continue to shop online should optimize their campaigns for conversions and keep a close eye on ROI. Strong CTAs and careful targeting are critical.

What should be Post COVID marketing trends how should prepare for?

Mayank Singh Rajput -  Businesses have to accept that people will likely stick with the habit of making purchasing decisions online. Late adopters to digital marketing should definitely get on board as soon as possible, and everyone should adjust their digital marketing strategies.

SEO will be more important as businesses duke it out for top positions in search results. Performance-driven digital marketing platforms like Google Ads and Facebook Ads Manager will also be especially useful as companies try to generate sales.


What is the system you follow and how it works for digital marketing?

Mayank Singh Rajput -  Digital marketing sees constant change and requires a forward-thinking mind. You have to be a pioneer, continually championing the latest industry changes. You also have to have a collaborative spirit and be willing to work with other departments.

An appreciation for branding is also essential as you will have to build an online presence that reflects the brand. An analytical mind is helpful as you will have to look at data and learn how to extract the pertinent information that will keep your strategy strong. In a nutshell, you have to be tried and true in your beliefs that digital marketing reigns supreme, keep up to date to support your opinions, but also work well with others, so people want to help see your ideas come to fruition.
Digital marketing leadership requires you to influence others and drive results through collaboration. You must be able to work with colleagues and contacts at all levels of an organization to develop compelling offers and drive growth
these are the system I follow and suggest to follow all new marketers 


How it is different from the conventional strategy?

Mayank Singh Rajput -  In general terms, a digital marketer is responsible for using digital channels to generate leads and build brand awareness. Digital channels include:

Company websites
Social media
Search engine rankings
Email marketing
Online display ads
Corporate blogs
Beyond this, as the digital marketer and CEO of The digital hunters, I use measurable analytics to identify weaknesses and find ways to improve performance across these channels. In this role, you can be responsible for all aspects of a company's digital strategy or just focus on one.

Smaller companies tend to have one general specialist or manager as corporations we spread the responsibilities around to an entire team or even across several different departments.

Please tell us about your future plans.

Mayank Singh Rajput -  I am a newcomer. I am hungry and I love my work. If you are in a digital world, you have to keep on learning and you have to hustle every day. That is why I am still relevant. I want to provide a digital platform for local businessmen so that they can expand their business and promote their local brand all over the country. now I am also working on a project that gives our youth artists the chance to show their talent and also promote them to worldwide.

 
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