SME Times News Bureau | 10 Apr, 2020
A large number of Indian Micro, Small
and Medium enterprises are still relying on outdated on-premise PBX phone systems and they
should shift to Cloud PBX to enhance their businesses communicate internally
and externally, said Raman
Singh, Co Founder and CRO, CloudConnect Communications.
Excerpts of the interview …
Please tell our readers about entrepreneurial journey
of Cloud Connect.Raman
Singh: In 2016, CloudConnect’s
founding team members analyzed the global and Indian ICT market with a specific
focus on Business-to-Business Mobile-First Cloud Communications. They found
that the country was ripe for Virtual Network Operators (VNOs) to unleash
disruptive SaaS-based business models and innovative services, based on a
comprehensive VOIP – PSTN blended Unified Communication & Teleworking
Stack. Thus, the Proof of Concepts and Pilots for CloudConnect were commenced in
Chairman – CloudConnect Communications), an IIMC and St. Stephens
alumni, and founding Executive Team Member of the HCL Tech Group, along with
Rajendra V. Kulkarni (Director, Finance – CloudConnect Communications) were the
initial investors for the brand and infused $2 million into the growth of the
CloudConnect is India’s first and only end-to-end cloud & mobile app-based PBX and digital
unified communication (UCaaS) services pioneer. We offer robust enterprise
communication services that help organizations maintain seamless business
communication and continuity. We have already had a total of 50+ clients only
within 60 days of going live. Some notable clients include Trade India,
Berkowitz, Panacea Biotech, Timbl, EconStra, AIPL, Indian Cyber Army, Aurven
What are the
products/services you offer?
Communications is India’s India’s first end-to-end cloud & mobile app-based
PBX and digital unified communication (UCaaS) services company. Our services
or Virtual Phone system
completely hosted virtual phone system, organizations can manage business
identity, response quality and productivity of calls to and from employees,
anytime anywhere. Being India’s first Virtual network operator (VNO) we offer a
complete hosted or virtual phone system for businesses of any size.
video conferencing is more personal and engaging, we offer the ability of
world-class cloud-based video conferencing. This is a simple yet powerful
interface for the best videoconferences.
IVR with voicemail
this feature, all incoming calls are pushed to a greeting message. Moreover,
customers can reach any employee across any location with a single number.
Contact center solution
facilitate India’s first fully cloud-based contact center. With this, the organization’s
sales, customer service or technical support teams are always working from wherever
how cloud PBX on mobile can help small & medium businesses?
Singh: A large number of Indian MSMEs are still relying on
outdated on-premise PBX phone systems. However, in this digital-first world,
these solutions are no longer efficient or productive. In fact, they are not a
solution at all but an added cost.
CloudConnect transforms the way such businesses
communicate internally and externally with an end-to-end cloud & mobile
app-based PBX & Digital Unified Communication system.
Our integrated and seamless digital solutions include
customized IVR, audio/video conferencing, Click2Call, location-based call
tracking, and more. These services can be easily integrated within the
company’s existing CRM, website or app to enhance communications cost-effectively.
What are the plans for
2020? What will be the key focus areas?
plan to scale our services to 10 more circles within this period. Also, our
focus would be to keep innovating continually and helping our customers to
increase the productivity of their workforce. By the end of this year, we plan
to acquire 600 to 700 enterprise customers in the Delhi/NCR circle.
Which kinds of innovation
customers can expect from Cloud Connect?
Singh: CloudConnect is poised to be India's no. 1
disaster recovery and business continuity solution provider with
employees working from anywhere, anytime yet all reports and analytics
being regularly raised to concerned managers. Our innovative fully cloud based
omni channel contact center solution is the first move in India. We also offer
fully white labelled video conferencing and webinar solutions which can be
expanded upto 100 users and more if required. Mobile
first business telecom service with business identity
definitely is needed by a business of all sizes.
What challenges you face
with respect to cloud telephony and how can they overcome them?
the company is led by a team of industry veterans with over 200 years of
combined experience, building the business was not a challenge. However, we did
have to focus a lot of our energy on educating companies about CloudConnect
Communications and its services. However, this is always a challenge for
first-movers in any industry. Once organizations started understanding that we
are offering them a solution (not just a service), the challenge was easy to
does Cloud Connect differentiate itself from the competition?
Singh: We are India’s first end-to-end cloud
& mobile app-based PBX and unified communication (UC) & Professional
Teleworking services pioneer. Simply put, we are a business telecoms provider
which offers everything from virtual mobile and fixed-line, full EPABX
feature-rich telephony, presence, secured instant messaging, multi-file
attachment, video conferencing, remote collaboration, and more.
Moreover, all businesses with ISO certifications or large corporate and MNC's
require business continuity plans so that all their files, documents,
applications and software are safe and secure on the cloud. However, most
of them do not have such solutions for their telephony systems. That's a sweet
spot where only CloudConnect sits. We offer business continuity in terms of
business communications and remote working. Additionally, we are the only provider
that offers all of this plus a cloud-based contact center solution.
What will be your
go-to-market strategy for the Indian enterprise segment?
Singh: We have a 360-degree marketing program wherein digital
marketing is our key differentiator. Apart from that, we are also deploying
physical teams for feet-on-street marketing and delving into telesales as part
of our all-encompassing customer acquisition program.