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Last updated: 01 Nov, 2019  

F2F.Thmb.jpg E-commerce players must remain competitive: Retail Insights CEO

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SME Times News Bureau | 01 Nov, 2019
Vishnu Gullipalli, CEO and Solution Advisor, Retail Insights, a Digital Transformation (Or, Omni Channel) Expert for Retailers, said that online e-commerce players must emphasise on Last Mile Deliveries, Order Tracking, Click and Collect, Wallet, Return Management, etc. to remain competitive in this market.

Excerpts of the interview...

How Retail Insights is making a wonderful team driving next-generation retail solutions?

Vishnu Gullipalli: Team of Retail Enthusiasts continuously learning on the trends, solutions and new technologies that are impacting the way retail is doing.  Setting up Innovation Pods with our clients and internal hackathons for technical know-how among the teams.

Retail Insights is well recognized as the Digital Transformation (Or, Omni Channel, Automation) Expert for Retailers and "20 most promising Companies in Retail Technology in APAC". Please comment on this achievement.

Vishnu Gullipalli: Recognized for the hard work and commitment from the team. The industry-first kind of complex solutions delivered for our clients.

How are you tackling the demands of "Customer Expectations"?

Vishnu Gullipalli: Yes, we have a factory/university model to produce good team members. Leadership personally spends 70% of the time with the customer to understand the needs and deliver to there expectations.

What according to you is the need for personalized customer experience in the  Retail evolution?

Vishnu Gullipalli: More and more customers either webrooming or showrooming, the intent to make the purchase and make them repeat purchases needed personalized experience e.g. Starts from pre-purchase notifications, Sale, Delivery and Returns all matters now.

What according to your is the future of retail personalization?

Vishnu Gullipalli: Knowing the customer - Delight them during events, Advice, taking care of post-purchase and make them advocates.

Which trends online commerce players will have to adapt or perish, according to you.

Vishnu Gullipalli: Last Mile Deliveries, Order Tracking, Click and Collect, Wallet, Return Management, Inventory Visibility and Customer 360.

Please tell us about the future plans of Retail Insights.

Vishnu Gullipalli:

  • Lesser Clients - More Focus
  • Delivery Excellence - Build Future Leaders
  • Niche partner onboarding likes of Intel etc.

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