SME Times News Bureau | 01 Nov, 2019
Vishnu Gullipalli, CEO and Solution Advisor, Retail
Insights, a Digital Transformation (Or, Omni Channel) Expert for Retailers,
said that online e-commerce
players must emphasise on Last Mile Deliveries, Order Tracking, Click and
Collect, Wallet, Return Management, etc. to remain competitive in this market.
Excerpts of the interview...
Insights is making a wonderful team driving next-generation retail solutions?
Vishnu Gullipalli: Team of Retail
Enthusiasts continuously learning on the trends, solutions and new
technologies that are impacting the way retail is doing. Setting up
Innovation Pods with our clients and internal hackathons for technical
know-how among the teams.
Retail Insights is
well recognized as the Digital Transformation (Or, Omni Channel, Automation)
Expert for Retailers and "20 most promising Companies in Retail Technology
in APAC". Please comment on this achievement.
Vishnu Gullipalli: Recognized for the
hard work and commitment from the team. The industry-first kind of complex
solutions delivered for our clients.
How are you
tackling the demands of "Customer Expectations"?
Vishnu Gullipalli: Yes, we have a
factory/university model to produce good team members. Leadership personally
spends 70% of the time with the customer to understand the needs and deliver to
What according to
you is the need for personalized customer experience in the Retail evolution?
Vishnu Gullipalli: More and more
customers either webrooming or showrooming, the intent to make the purchase and
make them repeat purchases needed personalized experience e.g. Starts from
pre-purchase notifications, Sale, Delivery and Returns all matters now.
What according to
your is the future of retail personalization?
Vishnu Gullipalli: Knowing the customer - Delight
them during events, Advice, taking care of post-purchase and make them
online commerce players will have to adapt or perish, according to you.
Vishnu Gullipalli: Last Mile
Deliveries, Order Tracking, Click and Collect, Wallet, Return Management,
Inventory Visibility and Customer 360.
Please tell us
about the future plans of Retail Insights.
- Lesser Clients -
- Delivery Excellence - Build
- Niche partner
onboarding likes of Intel etc.