SME Times News Bureau | 27 Jun, 2019
In an exclusive interview with SME Times, K.R. Naik, Founder
& Chairman, DIGISOL Systems said that though the landscape of Indian SMEs has been changing rapidly in
the past few years, there are many who aren’t convinced about the return on
investment in technology and cost is the biggest obstacle.
Apart from cost, unfamiliarity with technology, understanding
about technological business needs are other challenges that are holding
back SMEs from adopting technology, he added.
Excerpts of the interview…
tell our readers about DIGISOL
K.R. Naik: DIGISOL is India’s leading IT
networking brand that offers top-notch end-to-end IT networking products and
solutions. DIGISOL’s offering includes Wireless LAN, Broadband Routing,
Switching, Structured Cabling and FTTH solutions that cater to SOHO, SMB and
SME segments, high volume products by manufacturing in India. We, as SMARTLINK,
have been contributing positively to the Indian economy by locally
manufacturing IT networking from 25 years. Our subsidiary companies, Synegra
and Telesmart, manufacture IT networking products in India while DIGISOL
Systems looks after the sales, marketing, service and support of DIGISOL brand.
IT networking is in our DNA as we are into this business from more than two
decades. We believe in offering solutions that would meet customers’ needs in
real time. Our business objective has been to provide the finest products and
services to customers and empower them digitally.
technology is helping SMEs grow
K.R. Naik: Technology drives innovation and
innovation leads to success of any business. To remain competitive and stay
ahead, SMEs should not just adopt technology, but also should embrace it.
Technology has been playing a crucial role in the development of SMEs by making
daily business activities and routine tasks easy. Many businesses are already
leveraging an array of technologies for different business aspects like
communicating with employees, engaging with customers, and increasing
productivity at the workplace. While other small and Medium businesses are
still staying away from investing in technology due to fear of high
investments. Evolving with the industry changes is essential however it is more
important to understand your business requirements, and accordingly invest in
the technologies that would benefit your business.
IT Networking Infrastructure is the backbone of a business?
K.R. Naik: An advanced IT network
infrastructure plays an important role in modern business. It is extremely
important for SMEs to know that without the right infrastructure, an
organization would face various challenges and security issues that can impact
the productivity and efficiency of your organization. Today, machines and
systems are IP technology based thus, it is important to develop a networking
plan that would connect your devices and equipment's seamless without creating
are the trends in the IT networking industry and key networking elements
SMEs should have knowledge of?
K.R. Naik: Below are key IT networking trends
that would have an impact on SMEs in the coming years.
Fiber Optics Network
As enterprises are evolving in the
digital era they are looking for better and more efficient methods of handling
bandwidth, performance and end-point needs. Many enterprises across the globe
are already using Fiber optic transmission, as it offers
lightening fast speed and secured data transfer. However, with the increasing
adoption of cloud in India, more enterprises will upgrade their infrastructure
to fiber as speed and security are the two crucial factors for any business.
Thus, I thoroughly believe that fiber optics network is one of the networking
trends and hold more opportunities in 2019.
It has been observed that SD-WANs are moving out
from the early-adopter phase to mainstream adoption. A report by a research
firm IDC predicts that SD-WAN market will grow at a 40 percent compound annual
growth rate and would be reaching $4.5 billion by 2022. As SD-WANs are agile,
efficient, and secure, it offers better application performance compared to
legacy WAN, thus enterprises would look forward to this upgrade.
share your views on IT adoption by Indian SMEs in comparison to their global
K.R. Naik: The landscape of Indian SMEs has been changing rapidly in the past few
years with the advancement of technology and government support. SEMs in India have already
adopted technology, while there are many who aren’t convinced about the return
on investment in technology and cost is the biggest obstacle. Apart from cost,
unfamiliarity with technology, understanding about technological business
needs are other challenges that are holding back SMEs from adopting technology.
Looking at global scenario, I see Indian SMEs adopting digitisation at a bit slower pace,
however, I believe with the support of current government Indian SMEs would
take the lead in the coming years.
Please share your future
plans with our readers
K.R. Naik: Our aim is to offer future ready IT networking products that are cost
effective and would digitally empower the enterprises across India. With
current government’s focus on Digital India, we see enormous growth
opportunities. Besides this, we are focusing on expanding structured cabling
and FTTH product folio. We are at forefront of introducing the latest passive
products in the Indian market. In fact, we are one of the firsts few
IT networking brands that introduced PoE+ and solderless passive
products in India. Innovation, best product quality, and customer
satisfaction are the words that best define DIGISOL.