SME Times News Bureau | 28 Feb, 2019
In an exclusive interview with SME Times, Nidhi Yadav,
Creative Head & Founder AKS Clothings, said that the Indian apparel
industry is aggressively working towards carving out an exclusive niche
audience base for trends that have originated from the nation’s traditional
weaves, sewing and printing styles.
Excerpts of the interview…
Please tell us about AKS Clothing and its entrepreneurial
Nidhi Yadav: It was during my days of fashion designing course in Italy
that I got the opportunity to closely study the remarkable success stories of
renowned fashion apparel brands like Zara and H&M. It was then and there that
the idea of fast fashion was born into my mind which later bloomed into AKS
Clothings, an ethnic fusion brand of Yuvdhi Apparels in May 2014. Initially,
the journey started with a small seed capital (3.5 lacs) and a small warehouse
of less than a thousand units which has now crossed the 100 crore revenue mark
in Q3 of FY 2018-19. Additionally, the brand has a respectable presence in both
online and offline markets. Earlier I
was working with an MNC on a very good salary package, but I couldn’t see myself
fitting into a cubicle in a traditional 9-to-5 setup so I jumped into being an
entrepreneur where I could have more space and liberty to flourish my
creativity. Time limits restrict a creative mind, and I am a creative soul. I
am thankful to my family, especially to my husband who always supported and
motivated me in chasing my entrepreneurial goals.
What are the product range do you offer?
Nidhi Yadav: Under the brand AKS, which is targeted to all young
ladies/girls from 18 to 35 years of age, students and working women, we offer a
vast range of ethnic women’s wear, including range Kurta/Kurtis, Palazzo,
Ethnic Sets, Anarkalis, Leggings, and Mojri (traditional footwear).
Please share your views on the present scenario of the
apparel industry in Indian.
Nidhi Yadav: In the present scenario, the Indian apparel industry is not
just picking any other trend from the international fashion weeks and
transforming it with Indian weaves, but instead, it is more aggressively
working towards carving out an exclusive niche audience base for trends that
have originated from the nation’s traditional weaves, sewing and printing
styles. Now, it is more about creating sustainable fashion that goes well with
the hectic schedules of today’s lifestyle.
What are the major challenges do you think Indian start-ups
have to face in the country?
Nidhi Yadav: A worrisome problem for budding startups is employee
attrition. Often it is witnessed that the good talents tend to leave the
organisation for handsome salary packages every now and then, instead of
sticking with a particular organization in long-run and growing with it. This
has brought a tough time for entrepreneurs as mostly they get stuck with hiring
and training employees instead of focusing on more crucial roles of planning
future strategies and managing the business adequately.
What is your view on the instability of our government policies
as regards to e-commerce?
Nidhi Yadav: The current government has brought some really good policies
like Make in India; Startup India, Standup India and many more which led to a
great boom in the startup business across the varied sectors. But,
unfortunately, the instability of our government’s policies in regards to
e-commerce is keeping these businesses away from the enormous amounts of
potential audience available online. Governments
need to urgently look into this matter to ensure the safety and growth of
Please tell our readers the future plans of AKS Clothing.
Nidhi Yadav: We want to be the market leader in women fusion wear and to
accomplish this mission the entire team of AKS is working day and night. High
market penetration via e-portals is our top strategy in this direction, and we
expect some really good results. Also, To scale up the offline penetration via
shop-in-shop and B2B modules recently the company opened up two offline stores
in Nagaland. Also, we are planning to open at least 20 stores pan India by