SME Times News Bureau | 12 Aug, 2019
Indian Small and
Medium Enterprises (SMEs) are lagging behind in technology adoption and thus not
able to take advantage of latest technology advancements to assist their
business operations, due to tight financial situations and dependency on
conventional business operations and structure, said Sudhir Singh, Managing
Director, Marg ERP Ltd., in an exclusive interview with SME Times.
Excerpts of the interview...
Please tell our
readers about Marg ERP Ltd. and its entrepreneurial journey.
Sudhir Singh: The Indian SME
industry is a true powerhouse of the Indian economy. With over 63 million
MSMEs, the sector is the second largest employer in the country employing close
to 110 million people and contributes 40% of our exports.To energize the MSMEs
as growth engines of the country, Thakur Anup Singh founded Marg ERP in year
2000 along with Sudhir Singh and Mahender Singh.Today Marg ERP is New India’s
trusted technology partner for large, medium, small and micro enterprise’s
success, growth and ease of doing business.
a focus on creating disruptive and user friendly technology avenues for every
business success, Marg ERP has a strong R&D team of over 200 people
catering simple and affordable solutions to over 21 trade segments. A magnifying
strength that glitters with more than 1200 master partners, 20000 smart feet on
the ground, including 12000 sales partners, Marg ERP is a brand with its PAN
India presence in 707+ districts and 25+ countries. The company has global
presence, with footprint in over 25 countries. Marg ERP has seven zonal offices
across the nation i.e. Delhi, Mumbai, Kolkata, Pune, Gujarat, Chennai and
company is also on the mission of creating impactful education, skill
development and job avenues in the country through Marg Academy. Associated
with Skill India and Pradhan Mantri Kaushal Vikas Yojana, it is designed to
provide convenient and cost-effective Marg training to aspiring students
through Marg Academy program.
What are the
services do you offer?
Sudhir Singh: Marg
ERP is consistently delivering the best possible solution for all the users who
come from different trade segments and look for trade specific software
solution that ensures guaranteed business growth. Being one of the most
versatile software solution provider for every business need of MSMEs across
economies, Marg ERP is democratizing technology for Retailers, Distributors and
Manufacturers to fuel empowerment, profitability and growth of businesses.
disrupting future technologies such machine learning & artificial
intelligence to enable maximum automation, better information for quick
decision making and accelerate operational efficiency, the company is
successfully simplifying inventory management, accounting, payments, GST
compliance, sales, marketing, HR and other basic yet complex needs of last mile
MSMEs in India and other geographies.
Marg ERP offers highly Customized
Solutions as per industry verticals. With the help of this Credit Limit
Management option, the users can set the credit limit for their customers. Push
Sale feature perceives focused, dump and near expiry items and aides in
controlling and doing sale of such items.Bill Audit feature leaves no room for
mistakes & errors throughout the process from bill generation to delivery. Notification
and Alert System allows getting instant custom alerts through e-mail or SMS and
keep the team/ business updated about inventory and transactions. On collaborative
commerce platform users can upload and download their invoices and all the
mismatch conditions are totally eradicated through this system.Stock Clearance
Management can set some items which are required to be sold out as soon as
possible from the stock. With the help of Claims & Statements, the user can
keep the track of the benefits of the claim against the purchases which is
ERP also offer a wide array of integrated mobile apps to enhance efficiency on
the move. Pharma NXT is an application extremely valuable for Chemists,
Pharmacists and Medical Stores where chemist can seek information of more than
3 lakh medicines with their salts at one go.E-Retail app is a step much Faster
& reliable for ordering and increases the order value and adds mobility for
retailers when placing an order to their suppliers / distributors. Marg E-order
app is enriched with some beneficial aspects which have a key role in
revolutionizing the business operations especially for distributors/ suppliers
in collecting orders & collections. eOwner keeps a strong vigilance on your
business and is a perfect management app for entrepreneurs (Retailers,
Distributors & C&F's). CRM/SFA Solution is online reporting software
which ensures online reporting for field force and provides crucial information
such as their daily calls, Monthly sales report territory wise, automatic
missed call alert etc. The GPS Tracking Application of Marg ERP helps in
tracking of Field staff activity, allows a smart scheduling and gives real-time
updates about the field sales force which ensures positive consumer experience.
How your services
help companies, particularly MSMEs?
Sudhir Singh: The key focus
market for MARG ERP has always been the most versatile segment of MSME,
Retailers, Distributors and Manufacturers who have immense business potential
in India but are still under-served. Marg keeps MSMEs ahead in their
significant business activities like making invoices, filing GST returns etc and
assists in inventory management, accounting, payments, boosting sales,
amplifying marketing efforts, ensuring talent hiring and management, addressing
almost every requirement through effective software implementation as per the
growing and fast changing business needs. Marg has always believed in adding
value and sustainability to the ever-changing business environment and is a key
player while serving both the SMEs and MSMEs across the globe.
Are Indian SMEs
lagging behind their global peers in term of technology adoption?
Sudhir Singh: Due to tight
financial situations and dependency on conventional business operations and
structure, SMEs are not able to take advantage of latest technology
advancements to assist their business operations. For a long time the segment has been under
served due to absence of appropriate solutions with affordability,
accessibility and convenience. Technology being the key enabler for scaling up
of business, seamless management of business operations, flawless
accounting/GST filing/inventory management, wide customer reach, exposure to
global markets, reduction of long run costs, etc., Indian SME and MSMEs need
higher adoption of future technologies. Absence of adequate funds, high decibel
awareness around the need for tech adoption and access to appropriate
technology solutions is a major obstacle in their growth.
We have disrupted
technology for seamless accounting and inventory management to promote ease of
doing business for every sector. As a Margdarshak or guidance
provider, Marg ERP is simplifying every complex business and growth need of
MSMEs through innovative tech solutions to ensure ultimate efficiency.
What is the current scenario of the Indian SME
sector, overall, according to you?
Sudhir Singh: SMEs and MSMEs are
undoubtedly the backbone of country's progress on world map. We strongly believe
that India can achieve the much talked 5 trillion dollar economy goal
provided, we address the challenges and gaps more effectively and efficiently,
allowing MSMEs to cherish and grow with light speed. Today SMEs and MSMEs are
not able to take advantage of latest technology advancements to assist their
business operations. Technology being the key enabler for scaling up of
business, seamless management of business operations, flawless accounting/GST
filing/inventory management, wide
customer reach, exposure to global markets, reduction of long run costs, etc.,
Indian SME and MSMEs need higher adoption of future technologies.
Please tell our
readers about your future plans.
Sudhir Singh: We are the market leader with over 1
million active users. We proudly cater to more than 2,50,000 SME and MSMEs
spread across 707+ districts
and 25+ countries. 60% of India’s Pharma Business runs on MARG ERP making us the
undisputed leader in the category. We have disrupted technology for seamless
accounting and inventory management to promote ease of doing business for every
sector. Marg ERP is progressively moving towards the larger goal of creating a
robust ecosystem of future technologies for every business need. We intend to
make these technologies accessible to the last mile enterprise. We are in
process of acquiring medium and large size software companies so as to widen
our product offering and customer base. We aim to reach out to 5 million customers by 2025. Fueling ease,
comfort and speed across Retail, Distribution and Manufacturing chains, MARG
ERP is supporting New India to gear up for hyper growth.Our vision is to make Marg ERP an eminent
global Indian brand offering effective, advance, convenient and affordable
software solutions to support every MSME of the world to achieve growth,
success and scalability by crossing conventional boundaries and geographies.