SME Times News Bureau | 23 Jul, 2018
In India, rate of interest at which small and medium enterprises
have to borrow money from financial institutions is anything but
business friendly, Sulagna Kapoor, co-founder, GoPursu.com, said in
an exclusive interview with SME Times.
Excerpts of the
Please tell our readers about the entrepreneurial idea
Sulagna Kapoor: It started by not finding the right quality products
online or offline and the struggle to wait for a vacation abroad to
plan your purchases.
The main idea behind GoPursu.com is to address the need for a
premium, reliable and affordable brand of ladies bags and accessories
in the market. The fashion label is intended to represent the modern
era women of India. We wanted to give the much needed thrust to the
unexplored segment of the fashion industry and came up with the
concept of GoPursu.
The name Gopursu is synonymous to what we want our client base to do;
please go and pursue the global fashion accessories made available at
The accessories under the label GoPursu.com are exclusively designed
and highly acclaimed for their superior quality, fascinating colors,
trendy and latest designs. We have resolved to become the shining
beacon of hope for fashionistas in India. The start-up was incepted
with 4 members in 2018 has grown multifold and has now become the
first choice for the modern Indian women.
You are a new
entrant into the online arena. What is your competitive edge?
Sulagna Kapoor: Yes, we are new entrants in the online e-commerce
platform but we arenât naÃ¯ve to have a directed brand strategy.
Our target clientele is the modern women looking for quality
fashionable bags and accessories within considerable price range.
Whether it is metros or tier 2 and tier 3 cities, the average
disposable income has increased and the women are eagerly looking to
try trendy designer bags and accessories. This era of experimenting
is the right time for us to hit the market.
We have a complete range of high quality fashionable bags crafted in
leather, silk and leatherette at affordable prices for women from all
age groups. Our competitive edge is providing trendy bags and other
accessories at par with niche global brands in the pocket friendly
As a start-up, what are the challenges you
have faced during these initial days?
Sulagna Kapoor: The first challenge was to identify the product gaps
in the market. Second was to come up with a well-researched product
portfolio, which will match quality, style & design standards
Every start-up has to face challenges like getting, brand
establishment, sales conversions financial management and the
customer relationship. Though, our hard work has paid us well and the
continually growing clientele is the result of our successful venture
we havenât stop discovering ourselves.
Taking a personal account, designing and financial management were
the main challenges during our initial days. As it is important to
understand the demand and customer behavior before designing any
product, we had to undergo extensive market survey to better
understand the requirements and come up with the finest quality range
of exclusive designer bags at such an affordable prices.
are the biggest challenges do you think SMEs face in India?
The fuel for this journey is money. How much money and where can we
get the money are the two questions that can make an entrepreneur
have sleepless nights. Especially, when the going rate of interest
of financial institutions are anything but business friendly.
The tax structure is not supportive either. There is no room for any
kind of relaxation for a budding entrepreneur. On top of that the
statutory compliances can make your life way too difficult.
The SME sector is facing continuous demand on productivity and
efficiency gains from their large counterparts. These demands
require investments in business on a regular basis. Reward for
making such investment is not proportionate to the capital and
efforts that are put in. This, in turn, is affecting investments by
E-commerce in India is growing rapidly. What are you view on the
prospects it offers?
Sulagna Kapoor: We have entered the digital age of modern era. The
world is evolving at fast pace and internet technology has taken it
altogether to a new level. The last decade has seen a lot of progress
in the expansion of e-commerce industry. Online platform opens the
world for you if the products are offered to the target clientele in
an interactive way. Right from a start-up to an established
enterprise, e-commerce serves as the largest potential pool of the
What changes do you think the Centre should
bring in to facilitate the e-commerce in India?
Sulagna Kapoor: Although the government has taken the step and âmake
in Indiaâ model is active in the field yet there is a lot more to
be worked upon. India is the country with the largest employment
reservoir across the world, and this in itself is a herculean task to
exploit the talent to its fullest.
The government should actively work on specific development models
for different industry segments. Apart from that people also need to
be aware of the growth prospects and plan their businesses
What is your suggestion to small
e-commerce retail platform to take on global and domestic biggies in
Sulagna Kapoor: The best part of being small is having the
flexibility to navigate wherever you want as long as the road taken
is well researched and well thought through. You never make millions
day one and this is something you need to remind yourself every
single time when you take a step towards something better. The
biggies in the space are more likely to overlook the fine nuances
needed for an outstanding product whereas for someone small it is the
stepping-stone of success. The right product / service communicated
in a right distinct manner can make you a winner.
tell us about future plans of GoPursu.com.
Sulagna Kapoor: GoPursu.com is going to introduce a completely new
range of jewelry, wigs, stockings and cocktail dresses. We have
already taken the fashionistas as followers with their wide variety
of luxury handbags and will soon expand their collection portfolio.
As of now GoPursu products will be online but will soon expand its
reach and will be available with retailers across.