SME Times News Bureau | 23 Feb, 2018
an exclusive interview with SME Times, Raja
Chanda, Director- Sales & Marketing,
APPS INDIA PVT LTD., said
that adoption of cloud technology can be beneficial in more than one
ways for small and medium enterprises (SMEs).
of the interview…
tell our readers something about your group - MMAD APPS INDIA PVT
Chanda: MMAD Apps is an IT & IP services company founded
in the year 2013 growing at a rate of more than 100% year on year.
MMAD Apps is a nationally managed Microsoft System Integrator (SI),
Microsoft Gold certified Cloud Platform partner, CMMi L3, ISO 9001 &
ISMS 27001, specializing in the areas of
Cloud, Mobile & Web technologies. MMAD Apps services and IP’s
can be leveraged by customers from any industry segments, with some
specific IPs for Govt /PSU, FSI, IT/ITES, Retail etc.
Does an SME need cloud consulting and services? Why?
Chanda: It is proved beyond doubt that adopting cloud
technology helps SMEs reduce cost, increase efficiency, productivity,
scalability and so on but a proper planning and a structured
execution is required to make it a success else it can be
counterproductive. This is where cloud consulting and services from
an experienced provider can make the difference.
Why should SMEs go to a cloud consulting & services provider
Chanda: Adoption of cloud services does not mean all the
current technology implementations becomes useless and this where an
experienced cloud consulting provider will add value by understanding
the current business processes and IT set up. The consultant will
help by recommending an optimum cloud solution which utilizes
existing IT investments, taking care future business growth and
What should they keep in mind (Do's and Don'ts) before selecting a
cloud consulting & services provider?
Ensuring the provider understands the business objectives of SMEs
Expertise in a similar industry and size
Ensuring a Proof of Concept on a workload is done and see the
Support and management SLA’s
Do you have products/ services especially designed for Small and
Medium Enterprises (SMEs)?
Chanda: We do have quite a few services and products which
can help SME’s leverage the advantage of Cloud
for business benefit and some of them are as follows: -
Productivity and collaboration solution
Payment & wallet services
Backup and disaster recovery service
Enterprise business mobile apps and more
How do you assure security of data on your platform?
Chanda: Since all our services and solutions are built on
Microsoft Azure platform which helps secure your data, protect data
privacy and support compliance with global standards. Additionally,
the Government of India has certified Azure for government use.
Please elaborate on how cost efficient your services are?
Chanda: We are extremely cost efficient and we continuously
strive towards reducing our services cost while ensuring best of
service delivery capability to our customers by guaranteeing an
optimum multi location technical teams, hybrid delivery models
(onsite/offshore) and cost effective technology solutions within the
organization for reporting, collaboration and trainings.
What are your future plans?
Chanda: During the last 4 years we have grown in terms of
revenue, team size as well as customer satisfaction,
which we would like to continue. We are currently present in three
cities in India- Delhi, Bangalore and Kolkata and are planning to
expand to fourth soon. We already have our presence in international
markets (Singapore & US). Our focus presently and going forward
is to come up with IPs by leveraging our experience, technological
expertise and also by quickly adopting newer technologies which in
turn helps customers from specific industry segments to achieve
considerable business benefit.