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Last updated: 27 Sep, 2014  

santosh-verma-mee-thmb.jpg Biodiesel is the fuel of future: Santosh Verma

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Saurabh Gupta | 23 May, 2014
Ever increasing fuel prices declining global resources of fossil fuels and a humongous problem of air pollution have prompted the power producers to examine other commercially viable, environment friendly alternatives. And the next best substitute for petrol and diesel was Biofuel. Powering various commercial vehicular mediums like cars, buses, trains, bulldozers, ships and agricultural tractors along with other machinery like electricity generators, industrial boilers & furnaces; Bio-diesel is the next best viable option to conventional fuel mediums, Promoter/ Director, My Eco Energy, Santosh Verma said in an exclusive interview to SME Times.
Excerpts of the interview...

You are engaged in the production and trading of Bio-Diesel produced. When and why this idea come in your mind? Please tell our readers more about your company?
Santosh Verma: My Eco Energy was set up by three young and ambitious entrepreneurs with a common goal and vision to reduce the dependency on traditional fuel mediums by offering bio diesel that is environmentally safe, cost effective, safe to store and above all low polluting.

In 2011-12 the promoters acquired Go Fuels Ltd- a non commissioned bio-diesel manufacturing start up in UK, amongst the only three bio diesel manufacturing licensees within the city of London. After successfully acquiring a strong foothold in the European market the promoters realized the huge need and potential for their product in the Indian market(s) where they pioneered the production of Indizel Bio-Diesel, a non-petroleum based fuel.

Ever increasing fuel prices declining global resources of fossil fuels and a humongous problem of air pollution have prompted the power producers to examine other commercially viable, environment friendly alternatives. And the next best substitute for petrol and diesel was Biofuel hence they set their operations as My Own Eco Energy Pvt Ltd in India.

My Eco Energy is a pioneering company engaged in the production and trading of Indizel. Indizel is a biofuel produced from various feed stocks including vegetable oils (such as oilseed, rapeseed and soya bean), animal fats or algae. Biodiesel can be blended with diesel for use in diesel engine vehicles. In its endeavor to reduce the dependency on traditional fuel mediums, My Eco Energy will use the expertise of Go Fuels LTD., in strengthening the entire production process and consolidating the distribution network in the Indian Market. It also seeks to target the EU and Eastern European markets in the coming future.

Powering various commercial vehicular mediums like cars, buses, trains, bulldozers, ships and agricultural tractors along with other machinery like electricity generators, industrial boilers & furnaces; Bio-diesel is the next best viable option to conventional fuel mediums.

What kind of challenges you have faced during the journey of yours from a start-up to a successful entrepreneur?
Santosh Verma: The biodiesel production in India is at a very nascent stage. The promoters believe that waste to energy will evolve as one of the prominent and widely used technologies in the years to come hence that gave way to the venturing into the segment in India.

There are three major challenges MEE faces as an industry:

(a). Although the Government of India has laid down some heavy biodiesel initiatives, there is very weak implementation towards them.

(b). There is a severe lack of awareness towards the use of biodiesel. Biodiesel and especially our product Indizel is a complete alternative to conventional petro-diesel. There are no engine modifications needed to use it. It burns cleaner, so is environmentally friendly and is lighter on the pocket as compared to regular diesel.

(c). There is no proper infrastructure that supports abundant manufacturing and processing of biodiesel in the country.

The promoters believe that waste to energy will evolve as one of the prominent and widely used technologies in the years to come hence that gave way to this venture.

In your views which-one issue was the biggest hurdle in your journey?
Santosh Verma: One of the biggest hurdles in introducing a product in the market was commercial viability due to prices of the end product.

Also 60 percent of our edible oil requirements are met by imports. Do you also import your raw materials? How you see the market for you raw material in India?

Santosh Verma: The raw material we use for our production is "used/residual" oil. We do not use any unused edible oil at all. There is reasonable amount of that available in the country.

Who buys your product? In your views, what is required to be done to improve the distribution channels?
Santosh Verma: Indizel is interchangeable with conventional fuel for all its operations from industry to commercial and even aviation. "One can think of diesel as the evil step sister of Indizel".

To attain a significant customer base, My Eco Energy has outlined a strategic marketing road-map to reach the domestic market segments. Today, My Eco Energy primarily caters to Maharashtra and other neighboring states in the initial phase with operations spread across 20 distributorship across Maharashtra.

What are your future plans?

Santosh Verma: Future plans include extending its network force to over 250 dealer owned retail pumps in Maharashtra within one year.
 
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Schooling without School will save fuel
Hemant Shirbavikar | Wed Jun 4 12:18:22 2014
Just think what we are doing , where : Learner at the specific are from 3 to 19 in the Universe is presumed to 35.29 % when an average age is 60. Teaching and other staff as being the facilitators for studies to learners 5.00% for the other functions. Health, Wealth and Spirit of Learner is affected due to following parameters 1 . The time to / fro for School , 2 . The cost of Transportation , 3 . Cost of pollution paid by nations , 4 . Exersion for this to / fro, and 5 . We are capable to handle the situation Consultant : Core_Education@Shall_In_I Contact: 917325254709 919926002800


Bio Diesel
sachin | Sat May 31 08:40:35 2014
I am from Maharashtra and own land about 12 acres in Nasik. Is it possible to use the land to produce the raw material required for biodiesel? also please let me know if we can explore any possibility of establishing a plant opn my land which is only 10 kms away from the city.I would appreciate if I can be contacted directly on dashputre.s@gmail.com. I am basically a civil engineer and working in the gulf countries.


Production of Bio-Diesel in India
SATYA NARAYAN SAMANTA | Sat May 31 04:26:36 2014
Conversion of story to real in India must be taken care by Govt in Hi-profile manner. Cultivation of "Jatropha" in mass scale be promoted to mitigate Raw-mat requirement. Rural India is the best estate for multiple production of Bio-Diesel. Small Scale production units can be installed in rural sector in Scattered which will generate substantial employment and as well as promote cultivators using barren/unused land. Under PPP mode only implementation is possible.


Welcoming thing
O.A. Mukundan | Thu May 29 08:42:20 2014
Bio diesel is the only alternative and eco friendly serves the purpose for the equipments.I am more interested to take dealership. Please bring the fuel to Tamilnadu. Find out avenues to obtain vegetable oil for the production of bio diesel. Thanks to Verma and group.


About Indizel
Kantilal Ukabhai Parsania | Thu May 29 07:28:07 2014
Good Step for Indian Economy in future Pls do needful for commercial use in India and take support from GOI. Best wishes


Indizel
M.P.Mathew | Thu May 29 03:40:46 2014
The idea is great,& I would love to use the new fuel,esp.,being cheaper!Hope there will be no "side effects",like KNOCKING!When do we get it here & stop depending on those morons in the gulf?


Biodiesel
Vijayakumar K | Thu May 29 03:34:35 2014
Also, please try with the used veg.oils available in plenty...you can also make biodiesel from this source.Only thing we have to form a strong network with Hotels, Multistory building, etc and wherever possible we can drain the used veg.oils.


Bio Diesel
A.B.Ariyaratne | Wed May 28 17:55:46 2014
I like this story.Very interesting.I would like to be in touch with Mr Santosh Verma.Please give me his Email.Mine is "abariyaratne4@gmail.com"


Participation in this journey
Awadhesh Singh | Wed May 28 04:33:28 2014
Basically I am a Plastics Technologist having 24 years of experience and currently Heading a Plastics Processing & Flexo Printing self adhesive label converting Unit. I want to participate in your journey for going Clean & green energy production for Clean ,Green & Pollution Free INDIA. Please suggest how can I participate?


BIO DIESEL
SHANKAR BHANUSHALI 8652221112 | Wed May 28 03:24:48 2014
ITS IMPOSSIBLE TO GET RAW MATERIAL AS USED OIL. USED OIL IS NOT FOR SALE IN MARKET FOR BIO DIESEL IN INDIA BUT THE SAME OIL PURCHASED BY SMALL HOTELS. ONLY 5 STAR HOTELS SALE THAT OTHERWISE USED SMALL HOTELS AND ROAD FOOD STALL PEOPLE REUSE THAT OIL AND WE ALL EATERS OF SASTA FOOD ON HAATH LAARI


 
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