BlackBerry introduces new smartphone priced at Rs.39,990

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SME Times News Bureau | 25 Nov, 2013
BlackBerry Thursday introduced a new smartphone called Z30 in India priced at Rs.39,990. The all-touch device is targeted at the urban youth and will be available for sale in Indian markets early next week.

"The new BlackBerry Z30 smartphone offers a unique and engaging user experience with features like the powerful BlackBerry Hub, its exceptional touchscreen keyboard and industry leading browser,” Sunil Lalvani, managing director for India at BlackBerry, said at a media conference here.

The new device comes with a 5-inch display and the largest battery ever on a BlackBerry smartphone. It has a two gigabyte (GB) RAM and has an internal memory of 16 GB, which can be expanded to 64 GB.

The device is equipped with an eight mega-pixel rear camera and a two mega pixel front facing camera.

"BlackBerry Z30 is the ultimate smartphone for the urban youth and consumers who are looking for a bigger screen size, long-lasting battery performance and a best-in-class productivity experience on the go,” Lalvani said.

The new device includes a 2880 milli ampere hours (mAh) battery, the largest battery ever built into a BlackBerry smartphone.

The Canadian handset maker claims the battery in the new device can last up to 25 hours.

"The smartphone also houses many top-of-the-line components, including a 1.7 GHz processor with quadcore graphics that makes browsing web pages faster and games more detailed,” a company statement said.