|
|
|
Govt lays out action plan to promote millet export
|
|
|
|
Top Stories |
|
|
|
|
IANS | 13 Nov, 2022
India is going all out to celebrate 2023 as the International Year of
Millets as declared by the United Nations General Assembly.
To
promote shipment of nutri-cereals, the India's Commerce and Industry
Ministry, through its apex agricultural export promotion body,
Agricultural and Processed Food Products Export Development Authority
(APEDA), has prepared a comprehensive strategy to promote Indian millets
exports across the globe, commencing December 2022.
For exports
of Indian millets, the Indian government has planned to facilitate
participation of exporters, farmers and traders in 16 international
trade expos and Buyer Seller Meets (BSMs).
As per the
government's robust strategy, Indian missions abroad would be roped in
branding and publicity of Indian millets, identification of
international chefs as well as potential buyers such as departmental
stores, supermarkets and hypermarkets for organising B2B meetings and
direct tie-ups.
In addition, Ambassadors of Foreign missions in
India of the targeted countries and potential importers would also be
invited to showcase various millet-based products, including Ready to
Eat millet products and facilitate B2B meetings.
The APEDA has
planned to organise millet promotional activities in South Africa,
Dubai, Japan, South Korea, Indonesia, Saudi Arabia, Sydney, Belgium,
Germany, the UK and the US by facilitating participation of different
stakeholders from India in some of the significant food shows, Buyer
Seller Meets and roadshows.
As part of the promotion of Indian
millets, APEDA has planned to showcase millets and its value-added
product at various global platforms such as Gulfood2023, Foodex, Seoul
Food & Hotel Show, Saudi Agro Food, Fine Food Show in Sydney
(Australia), Belgium's Food & Beverages Show, Germany's BioFach and
Anuga Food Fair, San Francisco's Winter Fancy Food Show among other
places.
India is one of the leading producers of millets in the
world with an estimated share of around 41 per cent in the global
production. As per FAO, world production of millets in the year 2020 was
30.464 million metric tonnes (MMT) and India's share was 12.49 MMT,
which accounts for 41 per cent of the total millet production. India
recorded 27 per cent growth in millet production in 2021-22 as compared
to millet production in the previous year was 15.92 MMT.
India's
top five millet producing states are Rajasthan, Maharashtra, Karnataka,
Gujarat and Madhya Pradesh. Share of export of millets is nearly 1 per
cent of the total millet production. Exports of millets from India
include mainly whole grain.
It is estimated that the millets
market is set to grow from its current market value of more than USD 9
billion to over USD 12 billion by 2025.
For promotion of Indian
millets and its value-added products, the Indian government has
developed 30 e-Catalogues on each of the targeted countries comprising
information on various Indian millets and range of their value-added
products available for export, list of active exporters, start-ups, FPOs
and importer/retail chain/hyper markets, that to be circulated to the
Indian Embassy abroad, importers, exporters, start-ups and stakeholders.
The
Indian government is also mobilising start-ups for export promotion of
value-added products in the Ready to Eat (RTE) and Ready to Serve (RTS)
category such as noodles, pasta, breakfast cereals mix, biscuits,
cookies, snacks, sweets among others.
Major international retail
supermarkets like Lulu group, Carrefour, Al Jazira, Al Maya and Walmart
would also be roped in to establish millet corner for branding and
promotion of millets.
The Indian government has also started
formulating five-year strategic plan for the promotion of millets and
value-added millet products in the international market in association
with ICAR-Indian Institute of Millets Research (IIMR), Hyderabad,
ICMR-National Institute of Nutrition, Hyderabad, CSIR-Central Food
Technological Research Institute (CFTRI), Mysore and Farmer Producer
Organizations (FPOs).
India has created the Nutri Cereals Export
Promotion Forum to give impetus to the export of potential products,
including millets, and to remove the bottlenecks in the supply chain of
Nutri cereals.
Millets have superior nutritional values in
comparison to highly consumed cereals such as rice and wheat. Millets
are rich in calcium, iron, and fibres that help in fortifying essential
nutrients for the healthy growth in children. Also, the usage of millets
in infant food and nutrition products is increasing.
|
|
|
|
|
|
|
|
|
|
|
|
|
Customs Exchange Rates |
Currency |
Import |
Export |
US Dollar
|
66.20
|
64.50 |
UK Pound
|
87.50
|
84.65 |
Euro
|
78.25
|
75.65 |
Japanese
Yen |
58.85 |
56.85 |
As on 13 Aug, 2022 |
|
|
Daily Poll |
|
|
PM Modi's recent US visit to redefine India-US bilateral relations |
|
|
|
|
|
Commented Stories |
|
|
|
|
|
|
|
|