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Consumer confidence rally in Sep shows 2% points upswing: Survey
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SME Times News Bureau | 19 Sep, 2021
Consumer Confidence of urban Indians has continued its rally in
September, showing a 2 percentage points upswing, according to the
Refinitiv-IpsosPrimary Consumer Sentiment Index (PCSI).
The
monthly PCSI, which is driven by the aggregation of the four weighted
sub-indices, has shown more improvement in September, over the previous
month.
The PCSI Employment Confidence ("Jobs") Sub-Index is up by
1.6 percentage points, the PCSI Economic Expectations ("Expectations")
Sub-Index is up by 2.1 percentage points, the PCSI Investment Climate
("Investment") Sub-Index has increased by 2.1 percentage points, and the
PCSI Current Personal Financial Conditions ("Current Conditions")
Sub-Index has moved up by 2.7 percentage points.
"Under-control
Covid situation and the heightened vaccination drive have manifested in
improved consumer sentiment in September. This is the fourth month
(since May) that consumer sentiment has moved up sequentially. With
this, consumer sentiment is back to the levels seen before the second
wave hit us," Ipsos India CEO Amit Adarkar said.
"The key
takeaway is that consumers are buoyant in the present about personal
finances for day to day running of households, they have money for
savings and investments for big ticket purchases, they are confident
about the economy and there is confidence around jobs. If things go
well, marketers could look forward to a good festival season and
sustained positive outlook in the October-December period," he added.
For the consumer confidence survey, a sample of 500 adults from Ipsos' India online panel aged 16-64 was interviewed online.
The
Refinitiv/Ipsos India Primary Consumer Sentiment Index (PCSI), ongoing
since 2010, is a monthly national survey of consumer attitudes on the
current and future state of local economies, personal finance
situations, savings and confidence to make large investments.
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Customs Exchange Rates |
Currency |
Import |
Export |
US Dollar
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66.20
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64.50 |
UK Pound
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87.50
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84.65 |
Euro
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78.25
|
75.65 |
Japanese
Yen |
58.85 |
56.85 |
As on 13 Aug, 2022 |
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