Union Minister of Commerce & Industry Suresh Prabhu on Tuesday launched SWAYATT in New Delhi. 

SWAYATT is an initiative to promote Start-ups, Women and Youth Advantage Through eTransactions on Government e Marketplace (GeM).

This will bring together the key stakeholders within the Indian entrepreneurial ecosystem to Government e-Marketplace the national procurement portal.

On this occasion, the Commerce Minister also dedicated GeM Start-up Runway-an initiative of GeM in association with Start -up India to facilitate Start-ups registered with Start -up India to access the public procurement market and sell innovative products and services to government buyers.

Suresh Prabhu also felicitated a few successful entrepreneurs from Women Self Help Groups, Start-ups and MSMEs in GeM.

Speaking on the occasion Commerce Minister said, Suresh Prabhu appreciated the achievements of GeM reaching out and empowering these diverse groups and reiterated the need to support and strengthen such initiatives and enterprises which constitute the backbone of the Indian economy.

He also appreciated the event for impressively showcasing many such successful efforts of SHGs, Start-ups, Women enterprises, MSMEs partnering GeM.

Minister of State for Commerce and Industry C.R. Chaudhary, released a movie on GeM SWAYATT and expressed hope that the national launch of SWAYATT would further seek to promote inclusiveness.

CEO GeM, Radha Chauhan, introduced the concept of SWAYATT and Start-up Runway.

The event which was web cast LIVE across the country, witnessed enthusiastic participation from all over India including policy makers, social activists, artisans, women entrepreneurs, and start-ups who will work to ensure market linkages for these sections in public procurement.