The Cell for IPR Promotion and Management, under the aegis of the Department of Industrial Policy & Promotion (DIPP), is organizing a conference on successful completion of two years of the National IPR Policy adopted in May 2016 in New Delhi on Wednesday.

Commerce Minister Suresh Prabhu will launch the IP Mascot at the event. One of the key objectives of the policy aimed at “involving eminent personalities as ambassadors to spread awareness and importance of IP in India”.

In this context, an anti-piracy video featuring Amitabh Bachchan will also be launched at the event.

The National IPR Policy is a vision document that aims to create and exploit synergies between all forms of intellectual property (IP), concerned statutes and agencies.

It sets in place an institutional mechanism for implementation, monitoring and review. It aims to incorporate and adapt global best practices to the Indian scenario.

CIPAM was created in the year 2016 as a professional body under the aegis of DIPP to take forward the implementation of the National IPR Policy.

This conference will mark two years of the National IPR Policy and will have focused sessions on women in innovation and creativity, awareness, commercialization and enforcement of IPRs.

It will highlight the progress with regards to the objectives of the policy and the way forward, a commerce ministry release said.