SME Times News Bureau | 15 Aug, 2018
Union
Minister of Commerce & Industry and Civil Aviation Suresh Prabhu said on
Tuesday urged the Export Promotion Councils to align with the Ministry of
Commerce for promotion GI products.
In a meeting
with representatives of various Exports Promotion Councils (EPCs), including
Plantation Boards, Fragrance and Flavour Centre and Airport Authority of India
in New Delhi, the minister also elaborated on the action plan for branding and
marketing of the GI products.
The
Minister also asked the EPCs to set up GI stalls at major international
airports and organize international fairs to popularize GI products globally.
In
this connection, he called for creating awareness among consumers about the GI
products.
He
emphasised on the need for branding of domestic tea and coffee at international
and domestic airports within the country as they serve a large consumer base.
Prabhu
said that the promotion of GI products will connect the local artisans with the
global markets, which in turn will give them opportunity at the international
level and help entire value chain grow.
It
will also improve their livelihood. A separate policy will be put in place for
the governance of greenfield airports, branding and promotion of GI products
and redressal of related grievances, the Minister said.
Though
the date for setting up first GI stall is yet to be finalized, Prabhu suggested
that October 2, the birth day of Mahatrma Gandhi, could be chosen for it.