SME Times News Bureau | 10 Aug, 2018
Industry body FICCI Direct Selling Task Force has welcomed the decision
of the Kerala state government to notify Direct Selling Guidelines in the state
to promote smooth functioning of the business in the state.
Rajat Banerji, Chairman FICCI Direct Selling Taskforce said, "We thank the Government of Kerala for providing regulatory clarity and are
confident that this will both, protect consumers and customers, as well as
ethical business practices as the Guidelines offer clear differentiators
between a good business model and others who may not follow global best
In regulatory terms, Kerala has always led from the front, being the
first State to issue Guidelines in September 2011. The Direct Selling industry
has the potential to address unemployment and under-employment. FICCI offers to
partner for better implementation of these Guidelines, he added.
Leena Jaisani, Assistant Secretary-General,
FICCI said, "The guidelines would
help create an appropriate environment for attracting more investments, help in
job creation and enhance skill training in the direct selling sector alongside
protecting the consumers’ interest."
guidelines were released by P Thilothaman, Minister for Food and Civil
Supplies, Govt. of Kerala recently in Thiruvananthapuram.