SME Times News Bureau | 16 Jan, 2017
The National Payments
Corporation of India (NPCI) on Saturday reported that Rs 54.90 crore
worth of prize money has been distributed to over 3.42 lakh winners
of NITI Aayogs 'Lucky Draw Schemes' for consumers and merchants to
promote digital payments.
According to the umbrella
organisation for all retail payment systems in the country, the prize
money was distributed under two schemes - - Lucky Grahak Yojna (LGY)
and Digi-Dhan Vyapar Yojna (DVY) -- which were launched on December
25 to incentivise both consumers and merchants to promote digital
payments.
"There are 15,000 daily winners qualifying for
total prize money of Rs 1.5 crore. In additional to this there are
over 14,000 weekly winners qualifying for total prize money of over
Rs 8.3 crore every week," a NCPI statement said.
"There
has been a positive response among people from various age groups and
occupations to adopt digital payments."
NPCI disclosed
that Maharashtra, Andhra Pradesh, Tamil Nadu, Uttar Pradesh and
Karnataka emerged as the top five states with maximum number of
winners.
"Majority of the winners were in the age group
of 21 to 30 years. There were also a good number of winners who are
above 50 years," the statement said.
"NPCI is also
working with the government to organise Digi Dhan Melas at 110
locations till April 14, 2017 by demonstrating the above mentioned
products to promote digital payment. This will help to inculcate
digital payments as a habit amongst the masses."