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Digital advertising in India growing at a rate of 40 pc annually
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SME Times News Bureau | 22 Aug, 2017
The digital advertising spend in
India is expected to continue at a compound annual growth rate (CAGR)
of 33 per cent to touch Rs 9,700 crore by December 2017, a recent study
said here on Monday.
The digital advertising spend was estimated
to be around Rs 7,300 crore at the end of 2016, growing at a rate of 40
per cent over 2015.
The report - Digital Advertising in India -
jointly done by Internet and Mobile Association of India (IAMAI) and
IMRB Kantar said that the digital advertising spend is about 14 per cent
of the total advertising spend in the country.
In terms of
volume, e-commerce leads the digital advertising spends with around Rs
1,361 crore, followed by fast moving consumer goods, consumer durables
and banking, financial services and insurance (BFSI), it said.
"However,
a comparison of these verticals in terms of share of spends on
traditional versus digital show that BFSI organisations incurred the
highest share on digital advertising spends. Around 40 per cent of their
overall advertising spend was on digital followed by e-commerce,
telecom and travel," the statement said.
In 2016, it is estimated
that search ads (close to Rs 2,044 crore) constituted 28 per cent of
the overall ad spends followed by video (close to Rs 1,387 crore) which
contributes to around 19 per cent; mobile and social media (close to Rs
1,314 crore) each are at around 18 per cent and display ads (close to Rs
1,168 crore) at 16 per cent, the report said.
It added that
spends on video ads have shown a significant increase and accounted for
19 per cent of the overall spends in digital advertising.
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Digital Advertising in India...
LN Nagaraj | Wed Aug 23 04:52:01 2017
The article is the ongoing scenario in India.The growing rate the author has mentioned is absolutely correct. At present there is shortage technical staff, To overcome this shortage Students opting for the related courses is advised.
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