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'Labelling Indian cos as cheap creates negative branding'
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SME Times News Bureau | 23 Aug, 2014
A German expert Friday said the practice of Indian companies marketing themselves as "low-cost" creates negative branding for the country and should be done away with as the nation is not viewed as such by investors.
Andreas Waldraff, chairman of UBF.B GmbH, a global management consultancy firm with a focus on Indo-German business ties, said his country was ready to extend help to West Bengal in launching high-end vocational training programmes that could boost investments.
"Being cheap is misleading, and often creates negative branding. Moreover, when you take everything into account, India is hardly seen as a low-cost country after all," Waldraff said at the Manufacturing Conclave organised by CII Eastern here.
He suggested domestic companies should collaborate to initiate vocational training programmes that could address the gap of skilled manpower in the manufacturing sector and thereby attract investments.
In addition, he iterated the state must focus on quality and research and development capability.
"True, that eastern India, for that matter West Bengal is not as visible as the other provinces such as Maharashtra, Andhra Pradesh, Tamil Nadu and Karnataka and there are many reasons for that, but I firmly believe that Bengal can still catch up with the rest of India.
"It is not an easy process and there is no shortcut to it either. But the process must start now. The onus is on the domestic companies. You must combine and collaborate to launch top-class vocational training programmes. We Germans will be happy to help," he said.
Trained personnel in the hardcore aspects of manufacturing would also enhance competitiveness in the long run, according to him.
"You devise a system for yourself, organise a circle among yourselves and make a pledge that you will offer jobs to a few candidates at the end of each programme which will train young talents in all the hardcore aspects of manufacturing.
"This will enhance the competitiveness as a whole across the world in the long run. I strongly believe that CII can take the lead role," said Waldraff.
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Now its time to wake up and match hands with foreign manufacturer
Hitesh Talsaniya | Wed Aug 27 05:50:21 2014
In India always businessman tries to save cost when its matter to spend for employee training, bonus and other necessary equipment for carried out quality job.
Small and medium scales industries has to come together and make association to enhance manufacturing facility and implement automation in production with the help of technical experts.
Now it's question from businessman that they are unable to spend on enhancement and automation, government has to allocate technical experts of different field at each district level who can do analysis of industrial zones and make plan for up gradation of existing facility.
> Also in each district marketing manager has to allocate for marketing of local products which is manufactured by help of technical experts.
"At most important point is that every individuals has to work for nation growth not just for self growth"
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