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Mercedes hopes to drive-in healthy growth
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SME Times News Bureau | 16 Oct, 2021
Luxury car maker Mercedes-Benz India expects to cherish the festive
season 2021 with an accelerated rise in demand on the back of newer
products as well as improving economic situation.
Accordingly, the luxury car maker has already witnessed a 'v-shaped sales recovery' in the June-September period.
The
luxury automobile manufacturer retailed over 4,100 units during the
July-September period, a growth of 99 per cent over 2,060 units off-take
during Q3CY20.
It has already crossed the entire CY20 sales
volumes in January-September 2021 period with the sale of 8,958 units
and expects to better the tally during the festive season.
In a
conversation with IANS, Martin Schwenk, Managing Director and Chief
Executive Officer, Mercedes-Benz India said: "The current market is very
strong. We are witnessing a 'v-shaped sales recovery' in the
June-September period.
"Demand for the festive period is positive
as we see a demand for our strong product portfolio and our aim is to
deliver as many cars as possible to customers."
Schwenk cited the
up-trend on a combination of factors such as product portfolio, strong
market sentiment, availability of liquidity and opening up of economic
activities across market.
"We currently see healthy demand for
our products which we expect to continue. We have a positive market
outlook for a sustainable growth in the mid to long term, for the luxury
automotive sector. There is a rapid transition of consumer purchase
pattern to digital consumption which will also add to the sustainable
growth."
On new launches, Schwenk cited ‘Made in India' version of the new 'S-Class' as the highlight of the festive season.
"We
also have a completely new portfolio comprising the A-Class, New GLA,
New E-Class along with the GLE, GLS and GLC SUVs which are in very high
demand and will be delivered to customers during the festive season."
In addition, he cited that India remains as an attractive market with a healthy mid to long-term market potential.
"The
long-term attractiveness of the market will be even more with a
consistent policy on demand creation, making automobiles affordable and
sustainable and also identifying future trends worldwide."
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Customs Exchange Rates |
Currency |
Import |
Export |
US Dollar
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66.20
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64.50 |
UK Pound
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87.50
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84.65 |
Euro
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78.25
|
75.65 |
Japanese
Yen |
58.85 |
56.85 |
As on 13 Aug, 2022 |
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