SME Times News Bureau | 24 Sep, 2020
Cruiser bikes giant Harley-Davidson on Thursday said that it plans to
close its manufacturing facility in Haryana's Bawal and significantly
reduce the size of its sales office in Gurugram.
The development
comes as part of 'The Rewire' initiative which intends to overhaul the
company's operating model and market structure.
The company said that it is changing the business model in India and evaluating options to continue to serve its customers.
"Harley-Davidson
plans to close its manufacturing facility in Bawal and significantly
reduce the size of its sales office in Gurgaon (Gurugram)," the company
said in a statement.
"The company is communicating with its
customers in India and will keep them updated on future support. The
Harley-Davidson dealer network will continue to serve customers through
the contract term."
According to the company, these actions are
aligned with 'The Rewire' which is planned to continue through the end
of 2020, leading to 'The Hardwire', a new strategic plan for 2021-2025
aimed at building desirability for the Harley-Davidson brand and
products.