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Adidas Yeezy debut in India in kids' sizes
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SME Times News Bureau | 18 Sep, 2019
Sportgear giant Adidas in launching its Yeezy Boost 350 V2 Cloud White
and Citrin sneaker line for children and infants in India.
The
two shoe lines have been designed by Kanye West for Adidas and will
retail in kids (for Cloud White) and infant (for Citrin) sizes in India
for the first time, along with respective adult sizes.
India has been identified as the next big sneaker market by the international players.
Yeezy,
Adidas' globally acclaimed sneaker franchise, forayed into India in
2016 in limited quantities. With the announcement of the kids and infant
additions, the brand is wanting to tap into a younger consumer base.
The
Yeezy Boost sneakers for kids will be available from September 21 at Rs
11,999, and the infant Yeezy Boost will be available from September 23
at Rs 9,999, at select Adidas Originals stores and on shop.adidas.co.in.
The adult versions for both will be available at Rs 21,999.
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