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Air Asia India eyes corporate clients, foreign flights
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SME Times News Bureau | 20 May, 2019
Seeking long-term travel commitment, Tata Group joint venture Air Asia
India plans to tie up with about 200 companies in the next few months,
offering them a slew of benefits, including flexibility in last-minute
flight change and onboard meals.
The aggressive business pitch is
set to help the low-cost carrier widen its customer base before
launching maiden international flights by year-end.
The airline
is looking at Southeast Asian destinations, such as Bangkok and
Singapore, for its overseas operations. The foreign flights would cover
short-haul destinations with 3-4 hours of flying.
Speaking to
IANS, Air Asia India Chief Operating Officer (COO) Sanjay Kumar said the
airline had restructured some of its operations, launched a loyalty
programme as well as a new in-flight menu to enhance customer
experience.
"We have a new in-flight menu. We have also started a
loyalty programme called Big Loyalty. We are the only low-cost airline
in the country offering customers a structured loyalty programme, which
allows them to earn reward points," said Kumar.
Talking about its
corporate travel programme, the senior airline executive said most
domestic airlines get 50 per cent of their customers from corporate
travel programmes and Air Asia India's situation would not be different.
Air
Asia India, which started operations in June 2014, is a joint venture
between Tata Sons (holding 51 per cent stake) and AirAsia Berhad
(holding the remaining 49 per cent shares).
The airline last week inducted 21st aircraft in its fleet, enhancing connectivity from its Delhi base.
"We
have applied for permission to start international operations. With the
induction of our 21st aircraft, all the necessary requirements are in
place for an approval. We have completed five years of operations in the
domestic market. Subject to regulatory approvals, we are planning to
launch our international flights sometime in September-October," said
the airline COO.
Air Asia India currently operates 164 flights a day, covering 19 destinations and carrying over 25,000 passengers.
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