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Doordarshan souvenir store available on Amazon
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SME Times News Bureau | 14 May, 2019
As part of its efforts to re-establish Doordarshan as "the channel of
India" and to help viewers savour the nostalgia of its famous shows and
serials, the national broadcaster on Monday launched its souvenir store
on an e-commerce portal Amazon India.
"Doordarshan has always
been the 'home' for Indian television viewers. With modest beginnings in
Delhi on September 15, 1959, Doordarshan continues to be the channel
for and of the citizens of India," an official release said.
It
said that shows such as Hum Log, Buniyaad, Yeh Jo Hai Zindagi, Malgudi
Days, Ramayan, Mahabharat, Chitrahaar and Rangoli, were not only
impressive but also served as inspiration to the young and old
generation in the 80s and early 90s.
In order to provide viewers
an experience of brand Doordarshan in their hands and to relive the
nostalgia, it was felt that an outlet should be provided which will make
the relationship stronger with its viewers and citizens, the release
said.
The DD Souvenir Gallery was launched on June 21, 2018, at the Doordarshan Bhawan in the national capital.
"To
make it further approachable and accessible, Doordarshan's souvenir
store is being launched on the Amazon India," the relase said, adding
that it is the first broadcaster whose souvenirs are available online.
The
current line of merchandise, including T-shirts, coffee mugs and
sippers have the tagline: "I am in your DNA, I am your Doordarshan".
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