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ASUS eyes 50% share in gaming laptop market in India
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SME Times News Bureau | 15 Jun, 2019
In the era of smartphone gaming where the PC market is declining,
Taiwanese electronics major ASUS is aiming for 50 per cent market share
in the gaming laptops segment in India while increasing its retail
presence from 100 to 200 stores by the end of this year, a top company
executive has said.
"We are already the number one gaming laptop
brand in India. Last year, we had around 23 per cent market share in the
gaming laptops division in the country and this year, in the first four
months itself, we have reached 40 per cent market share," Arnold Su,
Head of consumer Notebooks and ROG Business, ASUS India told IANS.
In
addition, the company is aiming to increase its share in the consumer
laptops division in India from 11 per cent to 15-20 per cent by the end
of 2019.
The company said it is further expanding budget-friendly
laptop offerings with new affordable models of Vivobooks which were
introduced last year targeting mid-ranged buyers.
"We noticed
that not everybody is able to afford the Rs 60,000 or Rs 70,000 premium
laptops. This year, we launched the new generation of Vivobooks with
which, we are expecting to grab a larger market share in India," Su
noted.
With gaming picking up as a profession in India, the
company had previously said India has great potential ahead. In 2018,
ASUS's Republic of Gamers (ROG) was the most-searched gaming brand in
India.
"Laptop gaming is growing but people who are interested in
playing top-of-the-line games or like to compete with teammates and
other players would only get that kind of gaming experience on PCs,"
said Leila Lin, Country Product Manager, ASUS India.
ASUS said it
is expanding its retail footprint in the country and opening between
seven to 10 exclusive stores evey month. The company hopes to touch the
200 stores count by the end of year.
"We want to make our gaming
laptops accessible to customers everywhere. Right now, we have around
100 ASUS stores in India and we are working with all our channels like
Amazon, Paytm, Chroma, Reliance and our own stores," Su added.
ASUS
has refreshed its Vivobook series with two new models -- a 14-inch
Vivobook X412 and a 15.6-inch Vivobook X512 -- priced Rs 33,990 and Rs
34,990.
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