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Huawei in pact with Micromax to boost offline sales
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SME Times News Bureau | 23 Jul, 2019
Chinese smartphone maker Huawei
on Tuesday entered into a partnership with Indian consumer electronics
firm Micromax Informatics to boost its off-line sales in India.
"We
have partnered with Micromax to launch our smartphones at multibrand
outlets in India," Rishi Kishor Gupta, Vice-President, (Huawei Brand),
Consumer Business Group, Huawei India, told IANS. Huawei's online brand
Honor phones are not part of this deal.
"In Micromax brand
stores, Micromax phones will be available. But as far as the
distribution and retail network that we have, Huawei will be
capitalising on that," said Deepti Mehra, Head, Marketing, Micromax
Informatics.
"There will be no co-branding. Micromax will
continue separately when it comes to launching of own phones. There is
no conflict of interest because Micromax addresses to the mass segment
and Huawei the premium category," she said.
Huawei, the world's second largest smartphone seller, entered the India market in 2018.
Having
started its business online in India, Huawei launched offline products
exclusively with Chroma. After that it partnered with Poorvika Mobiles
to expand presence in the southern states.
With the alliance
with Micromax, the idea is to be present across the country, starting
from cities like Delhi, Mumbai, Pune, Chennai, Kochi, Bangaluru,
Hyderabad, Ahmedabad, Dehradun, Kolkata and Jaipur.
"With an aim
to be present where our consumers are, we plan to focus on a robust
offline distribution network catering to the needs of consumers in urban
as well as rural regions and to make them experience the innovative
technology that has won the hearts of customers' world over," said
Tornado Pan, Country Head (Huawei Brand), Consumer Business Group,
Huawei India.
Huawei sold 200 million smartphones in 2018. It also shipped 100 million devices by the end of this May.
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