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Flipkart revamps seller onboarding process to help MSMEs
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SME Times News Bureau | 22 Jul, 2019
Flipkart on Monday announced it
has revamped its seller onboarding process to ease the first-time
e-commerce experience for medium and small businesses (MSMEs).
The
e-tailer has also stationed 13 regional teams across the country to
help onboard sellers in person, by meeting with them at their premises.
These
changes to the onboarding process will make it easier for small
sellers, who may not have prior digital expertise, to list their
products on the platform and access Flipkart's pan-India base of over
150 million customers.
"By revamping our onboarding process and
simplifying the number of steps, we are making it easier for any seller,
no matter the size, to list on our platform and get started from day
one," said Nishant Gupta, Head of Flipkart's Marketplace business.
Currently,
e-commerce accounts for less than three per cent of India's overall
retail industry. Government estimates suggest there are roughly 60
million MSMEs in India, many of whom are restricted to their local
markets due to difficulties in accessing resources.
Flipkart has also added regional teams in various Tier II and beyond cities to help sellers sign onto the platform.
These regional teams, based in cities such as Lucknow, Coimbatore and Jaipur, cater to sellers in over 4,30 pin codes. "As
a home-grown company, we know that the future of e-commerce lies in
bringing more MSMEs and smaller businesses online which, in turn, will
generate employment and investment, and will meaningfully contribute
toward the country's socio-economic development," added Gupta.
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