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Amul issues legal notice to Google on misuse of its platform
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SME Times News Bureau | 17 Jan, 2019
The Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), which
owns Amul brand, has sent a legal notice to Google India on fraudulent
practices it claims to have found being carried out by individuals and
organisations using the latter's platform.
The notice was issued
to Google India Pvt Ltd on January 10 regarding
individuals/organizations using Google platform for fraudulent
practices, according to official statement on Wednesday.
Google India operates as a non-exclusive re-seller of Google LLC's AdWords program in India.
GCMMF
Managing Director R.S. Sodhi said, "They (Google) have benefited from
Google Search advertising campaigns, which are being misused to scam
innocent individuals in the name of Amul in India."
The statement
said a series of fake business-to-business (B2B) campaigns regarding
Amul Parlors, Distributors was being circulated through fake websites
using Google Search ads since September 2018.
These made fake
promises of business opportunity with Amul. "Many Indians across the
geography of India and age group have been robbed of their hard earned
money," Sodhi asserted.
Amul stated that it had raised this
issue with Google India and had sought their help to stop miscreants
from using their platform through paid advertisements.
"It has
been observed, Google Ads platform is allowing such miscreants to use
its paid promotion services repeatedly without any background checks and
in the process earning revenues from the click based advertising on
their page," the Amul statement said.
It added that, "This has
led Amul to issue a legal notice to Google India and goDaddy.com for
holding them accountable for misuse of their platform and earning
revenues through advertisements (subscription in the case
ofAgodaddy.com) on their platform on account of innocent individuals
across India".
Amul ran a promoted ad on Google Search to educate
customers against such fake campaigns and had created a dedicated page
about it.
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