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NRAI plans fresh movement against online food aggregators
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SME Times News Bureau | 24 Aug, 2019
With more than 2,500 restaurants now logged out against the deep
discounting practices of online food aggregators across the country, the
National Restaurant Association of India (NRAI) on Saturday said it
will soon begin a more intense movement to stop "unethical" practices
being adopted by online food apps like Zomato Gold.
"The NRAI
will very soon initiate movement against online delivery aggregators
which are affecting the sustainability and growth of the restaurant
industry," it said in a statement.
Founded in 1982, the NRAI represents the interests of over 5 lakh restaurants.
Sounding
the bugle for bitter days ahead, the restaurants' body headed by Rahul
Singh has locked horns with Zomato CEO Deepinder Goyal who himself has
announced to log out of the #logout campaign.
On Friday, Singh hit back at Goyal by starting a new campaign #ZoGoisNoGo.
"We thank Dineout, Eazydiner, magicpin and Nearbuy for rejigging their features to eradicate the deep discounting epidemic.
"However,
Zomato has decided to cut all ties through a statement of their
assertion of logging out of the logout campaign. From our end, that
simply implies #ZoGoisNoGo," Singh said in a statement.
A Zomato
spokesperson reacted: "We stand by our 10-point improvement plan that
addresses the collective concerns of our restaurant partners while
keeping our users' best interests in mind."
Zomato has been accused by the NRAI of "unethical" deep discounting practices for its "Gold" prgramme.
The magicpin and Dineout have already come out in Singh's support.
The
NRAI on August 14 announced the #logout movement to detox customers
from discount addiction and give restaurant industry freedom from
aggregators who have "distorted a vibrant marketplace by aggressive
discounting and predatory pricing".
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