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Reliance JioPhone tops global feature phone market in Q1: Report
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SME Times News Bureau | 25 May, 2018
With a share of 15 per cent, Reliance JioPhone grabbed the top spot in
the global feature phone market in the first quarter of 2018 followed by
Nokia HMD, iTel, Samsung and Tecno, a new report said on Thursday.
Driven
by strong shipments of Reliance JioPhone in India and the return of
Nokia HMD, the global feature phone market grew 38 per cent annually in
the first quarter of 2018, Counterpoint's latest report said.
Nokia
HMD had 14 per cent market share while iTel got 13 per cent, Samsung
grabbed six per cent and Tecno also had six per cent market share in the
global feature phone market.
"There are still around
half-a-billion feature phones sold every year and these continue to
serve the needs of the roughly two billion feature phones users
globally. This is still a huge market catering to a diverse user base,
many of whom still prefer feature phones over smartphones," the market
research firm said in a statement.
India alone contributed to almost 43 per cent of the total feature phone shipments in the first quarter of 2018.
"Some
feature phone users also suffer from digital, economic or literacy
divides and face barriers to adopt relatively expensive smartphones and
data plans," the research firm added.
Feature phone segment still has huge opportunity that remains to be exploited by the mobile industry.
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