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Digital services' failures widespread in India: Report
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SME Times News Bureau | 20 Jun, 2018
While almost all business decision makers in India agree that optimising
digital performance is essential for the growth of their businesses,
about two-thirds of them face critical digital services and applications
failures at least a few times a month, a new global report revealed on
Tuesday.
Budget constraints, legacy networks and lack of
visibility are among the major factors that are holding the business
decision makers back from advancing digital strategies and delivering
the performance and customer experience required in today's digital
world, according to the report by digital networking solutions provider
Riverbed Technology.
Over 90 per cent of Indian business decision
makers agree that providing a successful digital experience is even
more critical to the company's bottom line than it was just three years
ago, said the report titled "Riverbed Digital Performance Global Survey
2018".
"There is a huge gap between digital aspirations of Indian
businesses and their performance. One of the critical factors that is
holding them back from achieving the desired scale of digital
performance is legacy network," Bjorn Engelhardt, Senior Vice President,
Asia-Pacific and Japan, Riverbed Technology, told IANS in an interview.
In
fact, of the 97 per cent of Indian business decision makers who said
they face challenges when it comes to achieving a more successful
digital strategy, most cited multiple challenges including budget
constraints (51 per cent), lack of full visibility across the digital or
end-user experience (41 per cent) and lack of available or
appropriately skilled personnel (37 per cent).
"The findings
reinforce that forward-thinking companies in India are well-positioned
to lead their industries in the race towards digital transformation by
prioritising investments in modernising their networks and tools to
measure and manage the digital experience for their customers and
employees," Engelhardt said.
"Those who hesitate to embrace
digital strategies and processes will quickly fall by the wayside and
those who drive digital performance will see significant business
outcomes," he added.
The global survey includes responses from
1,000 business decision makers at companies with $500 million or more in
revenue across nine countries including India.
When critical
digital services fail, every minute matters, and Indian business leaders
are well aware of the impact these failures can and are having on their
businesses.
The consequences expressed include delayed product launches, loss of sales and revenue and loss of employee productivity.
Over
90 per cent of Indian business decision makers believe that a modern IT
architecture that delivers greater agility is important to improving
digital performance, the report said.
A significant number of
business decision makers also identified Cloud solutions and emerging
technologies as key drivers of the digital experience moving forward.
Nearly
all (95 per cent) of India's business decision makers believe the use
of Cloud technologies is important to their companies' ongoing digital
strategy, and about 40 per cent of business leaders would like their
companies to invest in emerging technologies such as Machine Learning,
Internet of Things (IoT) and data analytics, the report said.
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