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Lenovo India appoints new CMO for Asia Pacific
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SME Times News Bureau | 12 Jun, 2018
Lenovo India on Monday appointed Bhaskar Choudhuri as the new Chief Marketing Officer (CMO) of the Asia Pacific region.
He
was previously Lenovo India's Head of Marketing and succeeds former
regional CMO Nick Reynolds who has now been appointed the company's
global Head of Marketing for Digital, Web and Social Media.
Bhaskar
is tasked with expanding the brand's footprint in the Asia Pacific
region and and driving sales for PCs, tablets and smart devices across
diverse markets covering Japan, India, Hong Kong, Taiwan, Korea,
Australia, New Zealand and Southeast Asia.
Prior to this
appointment, he led the marketing team in India for the last five years,
wherein he was responsible for the marketing strategy and aligning
marketing to the overall business objectives.
Under his
leadership, Lenovo India launched its smartphones in the market as well
as many new initiatives were taken in the digital marketing space, the
company said in a statement.
Bhaskar reports to Ken Wong, President of Lenovo Asia Pacific.
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