SME Times is powered by   
Search News
Just in:   • Adani Group to invest Rs 57,575 crore in Odisha  • 'Dollar Distancing' finally happening? Time for India to pitch Rupee as credible alternative: SBI Ecowrap  • 49% Indian startups now from tier 2, 3 cities: Jitendra Singh  • 'India ranks 3rd in global startup ecosystem & number of unicorns'  • LinkedIn lays off entire global events marketing team: Report 
Last updated: 17 Oct, 2017  

google-logo-thmb.jpg Google viewed as most authentic brand in India: Survey

google-india.jpg
   Top Stories
» 49% Indian startups now from tier 2, 3 cities: Jitendra Singh
» 'India ranks 3rd in global startup ecosystem & number of unicorns'
» Tripura exported over 9K tonnes of pineapples in 2 years
» CPI inflation eases to 6.71% in July, IIP falls to 12.3%
» Rupee depreciates 12 paise to close at 79.64 against US dollar
SME Times News Bureau | 17 Oct, 2017
Indian consumers regard Google as the most authentic brand, even though Amazon.com tops the list globally, reveal results of a new survey on Tuesday.

In India, Google is followed by Microsoft, Amazon.com, Maruti Suzuki and Apple.

"Consumers today want to buy from companies that engage with them in a genuine way. Our research shows a link between brands that behave and communicate authentically and their ability to attract and keep customers -- and, ultimately, build stronger businesses," said Donna Imperato, CEO of global communications agency Cohn & Wolfe.

Globally, Apple takes the second spot after Amazon in the authenticity race, according to the results revealed by Cohn & Wolfe.

The global authenticity index puts Microsoft, Google and PayPal at third, fourth and fifth places respectively -- all technology brands, said the 2017 "Authentic Brands Study".

According to the findings, 67 per cent of consumers in India report increased purchase interest in a brand they perceive as authentic.

"Brands that behave and communicate with authenticity will build better relationships with customers and deliver improved user experiences," Matt Stafford, President of Asia Pacific, at Cohn & Wolfe, said.

"To differentiate their offerings and grow market share, our research shows that brands in India need to focus on the three drivers of authenticity -- reliable, respectful and real," Stafford said.

Cohn & Wolfe's Authentic Brands Study series examines the role of authenticity in business, the attributes associated with an authentic brand and the impact of authenticity on consumer, investor and employee attitudes and behaviours.

This year's study covered India, Brazil, Canada, China, France, Germany, Hong Kong, Indonesia, Italy, Singapore, Spain, Sweden, United Arab Emirates, the UK and the US.
 
Print the Page Add to Favorite
 
Share this on :
 

Please comment on this story:
 
Subject :
Message:
(Maximum 1500 characters)  Characters left 1500
Your name:
 

 
  Customs Exchange Rates
Currency Import Export
US Dollar
66.20
64.50
UK Pound
87.50
84.65
Euro
78.25
75.65
Japanese Yen 58.85 56.85
As on 13 Aug, 2022
  Daily Poll
PM Modi's recent US visit to redefine India-US bilateral relations
 Yes
 No
 Can't say
  Commented Stories
» GIC Re's revenue from obligatory cession threatened(1)
 
 
About Us  |   Advertise with Us  
  Useful Links  |   Terms and Conditions  |   Disclaimer  |   Contact Us  
Follow Us : Facebook Twitter