SME Times is powered by   
Search News
Just in:   • Adani Group to invest Rs 57,575 crore in Odisha  • 'Dollar Distancing' finally happening? Time for India to pitch Rupee as credible alternative: SBI Ecowrap  • 49% Indian startups now from tier 2, 3 cities: Jitendra Singh  • 'India ranks 3rd in global startup ecosystem & number of unicorns'  • LinkedIn lays off entire global events marketing team: Report 
Last updated: 03 Jul, 2017  

Textile THMB Better branding, style positioning can boost textile sector: Experts

Textiles India 2017
   Top Stories
» 49% Indian startups now from tier 2, 3 cities: Jitendra Singh
» 'India ranks 3rd in global startup ecosystem & number of unicorns'
» Tripura exported over 9K tonnes of pineapples in 2 years
» CPI inflation eases to 6.71% in July, IIP falls to 12.3%
» Rupee depreciates 12 paise to close at 79.64 against US dollar
Brajendra Nath Singh | 03 Jul, 2017
Emphasising that India's textile industry has the potential to double its growth rate, textile giants on Saturday stressed on strategic branding and style positioning in the industry.

On the second day of India's first-ever textile extravaganza -- Textiles India 2017, participants discussed the future of textile industry, colour and design, along with what the future holds for India's traditional handmade carpet industry as well as its tribal weaves.

Eric Duchamp, Worldwide CEO, Peclers Paris, stated that India's textile industry has the potential to double its current rate of growth.

"There is a need for India to focus on strategic branding and style positioning in the textile industry," he said.

Ajoy Sarkar, from the Fashion Institute of Technology, New Jersy, said that India's legacy fibers, like jute and silk, could be improved upon through the use of technology.

"Branding is nothing but quality assurance and that a brand is all about functionality. Hence, it is important that availability, accessibility and assurance of quality are made priorities and worked upon," said Gaurav Mahajan, President (Apparel) of Raymond Group.

During a session on handmade carpet industry and how technology could improve it, many of the speakers talked about how there was a growing market abroad for Indian handmade carpets.

They, however, felt that the quality of machine-made carpets had improved considerably and had given stiff competition to the handmade industry, which needed to work on newer designs and yarns.

"Given the emergence of online market, the handmade carpet industry can utilise it for branding, marketing and promotion, particularly in the overseas market," said M.P. Sharma, Chairman of Carpet Export Promotion Council.

During a session on future of tribal weaves in India, the speakers spoke of the unique nature of the tribal weaves and how they were different from many of the traditional weaves found in other regions across the country.

"Tribals are extremely good weavers, but due to their relative isolation, they don't produce traditional designs," said Mukti Gogoi, Commissioner and Secretary, Textile, Sericulture Department, Assam.

Rajeev Sethi, Founder of the Asian Heritage Foundation, said tribal weavers were facing stiff competition from cheaply-made fibres, which were replacing their rich fibres.

"However, methods such as Intellectual Property Rights can immensely help the creators of these weaves... Protection from their designs being copied and other government help can provide support to this industry," he said.

Madhura Dutta, Executive Director, All India Artisan and Crafts Workers Welfare Association (AIACA), said there was a mismatch of expectations between buyers and retailers regarding products and hence it was a must to educate buyers.

The textile giants also discussed the prevailing and expected trends in the cotton sector.

According to them, India produces very good quality of cotton but is sold at discounted prices because of certain contaminations. Therefore, there is a need to reduce the level of contaminations.

Currently, only about 2.5 percent of cotton was tested, they said.

They noted that that cotton industries should understand the requirements and pay attention to the downstream process -- towards the finishing levels.
 
Print the Page Add to Favorite
 
Share this on :
 

Please comment on this story:
 
Subject :
Message:
(Maximum 1500 characters)  Characters left 1500
Your name:
 

 
  Customs Exchange Rates
Currency Import Export
US Dollar
66.20
64.50
UK Pound
87.50
84.65
Euro
78.25
75.65
Japanese Yen 58.85 56.85
As on 13 Aug, 2022
  Daily Poll
PM Modi's recent US visit to redefine India-US bilateral relations
 Yes
 No
 Can't say
  Commented Stories
» GIC Re's revenue from obligatory cession threatened(1)
 
 
About Us  |   Advertise with Us  
  Useful Links  |   Terms and Conditions  |   Disclaimer  |   Contact Us  
Follow Us : Facebook Twitter