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Coca-Cola India announces new organisation structure
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SME Times News Bureau | 20 Jan, 2017
Beverages multinational Coca-Cola's Indian arm on Thursday said it will
introduce a new organisation structure in keeping with the economic
reforms being undertaken in India.
In a statement here, the
company said the new structure also enables its business to be a growth
engine for its American parent firm by capitalising on emerging
opportunities like e-commerce, modern trade, new beverages and
digitisation.
"To lead this change, Shehnaz Gill, a 12-year
veteran of the Coca-Cola system will take over the newly created role of
senior vice president operations for India," the statement said.
"He
will serve as the franchise head for all the 14 bottlers operating in
India and will report to Venkatesh Kini, President, Coca-Cola India and
South West Asia," said the statement.
"Under the new operating
structure effective January 2017, the franchise management function of
Coca-Cola India has been organised for geographical synergies instead of
bottling territories," Kini said in the statement.
"Now that we
have built a solid foundation for our business over the last two
decades, we are ready to embrace India as one national market with
common commercial metrics, marketing calendars and market execution
standards," he added.
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