|
|
Raymond, KVIC launch India's first branded Khadi label
|
|
|
|
Top Stories |
|
|
|
|
IANS | 07 Dec, 2016
The Khadi & Village
Industries Commission and Raymond Ltd. have joined hands to launch
India's first branded Khadi label as part of a strategic marketing
initiative for the product from February 2017, it was announced here on
Tuesday.
By this, KVIC will permit Raymonds to use the Khadi
Mark, branded as 'Khadi by Raymond' and the latter will source all its
Khadi requirements from stores in Mumbai and Delhi.
Besides
positioning Khadi as a "fashion fabric" globally, the initiative is
expected to generate incremental employment of around 2.10 lakh
man-hours for spinners and weavers.
'Khadi by Raymonds' will hit
the stores at KVIC outlets and Raymond shops across the country from
February 2017 and also be available online.
The agreement was
signed between KVIC CEO Usha Suresh and Raymond Ltd CEO Sanjay Behl in
the presence of KVIC Chairman Vinai Kumar Saxena and Raymond Ltd
Chairman & Managing Director Gautam Hari Singhania.
Terming
it as a historic partnership between KVIC and Raymond for value-added
marketing of Khadi, Saxena said its in tune with the Make In India
initiative and help bridge the rural-urban industry divide.
"Spinning
the 'charkha' has always been a symbol of self-reliance and now Raymond
has Khadi, a true Indian fabric as part of its product portfolio. It
will create multiple employment opportunities and empower artisans,
especially the women, in rural areas," said Singhania.
Suresh
said by this partnership, Khadi would be promoted as a global and
fashionable fabric and Raymond will provide a khadi niche among the
fashion conscious global Indians who love genuine hand-spun fabric.
In
view of evolving trends of customers' preferences, Behl said through
the partnership, Raymond will promote Khadi globally and offer a wide
array of fabric blends and garments spanning suits, jackets, shirts,
trousers in tune with international design and quality trends.
|
|
|
|
|
|
|
|
|
|
|
|
|
Customs Exchange Rates |
Currency |
Import |
Export |
US Dollar
|
66.20
|
64.50 |
UK Pound
|
87.50
|
84.65 |
Euro
|
78.25
|
75.65 |
Japanese
Yen |
58.85 |
56.85 |
As on 13 Aug, 2022 |
|
|
Daily Poll |
|
|
PM Modi's recent US visit to redefine India-US bilateral relations |
|
|
|
|
|
Commented Stories |
|
|
|
|
|
|
|
|