SME Times News Bureau | 10 Oct, 2015
Cab aggregator Ola on Friday
said it was entering into an exclusive partnership with multi-brand car
workshop Mahindra First Choice Services (MFCS) in a bid to offer
discounted car maintenance services to driver-partners on its platform.
"Mahindra
First Choice Services has over 79 workshops pan India and will offer
repair services to Ola drivers across all workshops. This move further
strengthens the ecosystem for drivers that Ola is bringing together --
car manufacturers, banks, financiers, fuel companies and more, to offer
benefits at scale to drivers registered on its platform," Ola said in a
release.
Under the partnership, Mahindra First Choice Services
will offer two tailored packages for drivers registered on the Ola
platform - periodic maintenance package covering routine maintenance
and services and a cosmetic package for upkeep of internal and external
aesthetics of the car.
"Mahindra First Choice Services will also
conduct 'Driver Melas' every quarter to offer quick service at specific
workshops. Drivers will stand to win freebies like car fresheners and
dashboard mementos on getting their car serviced at Mahindra First
Choice Services workshops," Ola said.
