Upgraded Tata Aria likely by December

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SME Times News Bureau | 17 Nov, 2012
Tata Motors is planning to launch an upgraded version of its utility vehicle Aria by December this year, a company official said Friday.

"It was scheduled to be launched next year, but it will be launched nationally very soon, may be in a month or two. Might be December this year," Kumar Priyesh, Tata Motors' regional manager, East, told reporters on the sidelines of the launch of Manza, a club class sedan, in the city.

Launched in 2010, Aria has not been able to make its mark in the otherwise growing domestic utility vehicle market.

The company will roll out its newly-launched Sports Utility Vehicle (SUV) Safari Storme in the eastern region by this fiscal-end.

Priyesh said in the utility vehicle segment, the company enjoys around 10 percent market share nationally.

In West Bengal, the company has 25 percent market share in utility vehicle and with the launching of upgraded models of Aria and Storme, Priyesh said it could go up by about five percent to ten percent by March, 2013.

On Nano, he said the company is selling close to 5,000 units to 6,000 units per month pan-India.