GSK Healthcare aims at double-digit market share in oral care

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SME Times News Bureau | 15 May, 2012
GlaxoSmithKline Consumer Healthcare (GSKCH), which re-entered the Indian toothpaste market last year launching Sensodyne, hopes to increase its share to double-digits from the current 2 percent, a top company official said Monday.

"We are very happy with the response Sensodyne has received for the past two years. It is growing at a very fast rate almost doubling business every year, if not more. And our focus is to make it a big brand and we hope to increase our market share from the current 2 percent to a double digit figure very soon," Jayant Singh, the company's marketing director, told reporters here.

Singh refused to give a time-frame to achieve the target.

GSKCH had first launched Aquafresh in India in 1999 but phased it out in 2003 due to poor consumer offtake.

The fast moving consumer goods company with a strong health and nutrition product portfolio in the country is also planning to increase its presence in the breakfast segment.

"Our first priority is to hit the breakfast table. Horlicks is already there. There is nothing to prevent us from expand our portfolio. There is already Horlicks Oats which has received good response down South (India) and we plan to launch across India at a later stage.

"Innovation will be the clear driver of our force. The pace of innovation will be accelerated. There are a number of products category that are available worldwide but not in India and we are planning to launch them in the country," added Singh.

The company in association with a city-based NGO Monday launched its CSR initiative "Aahar Abhiyan" aiming to provide health and nutrition education and health services to 9,500 children in West Bengal.