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KVIC's e-market portal records Rs 1.12 cr turnover
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SME Times News Bureau | 27 Feb, 2021
Khadi and Village Industry Commission's (KVIC) footprint in the online
marketing segment has found tremendous public patronage as its gross
turnover has amounted to Rs 1.12 crore within just eight months of the
launch of Khadi's e-portal www.khadiindia.gov.in.
Launched on
July 7, 2020, Khadi e-portal has delivered more than one lakh articles
and commodities to over 10,000 customers out of the 65,000 people who
visited the portal till date.
Road Transport and Highways
Minister Nitin Gadkari lauded Khadi's successful e-commerce venture and
said that this has provided a wide marketing platform for various Khadi
and village industry products to a larger population. He further added
that efforts should be made to reach a turnover of Rs 200 crore per
year.
KVIC Chairman Vinai Kumar Saxena said, "All expenses
incurred on operating Khadi e-portal are borne by KVIC, while in case of
other e-commerce sites, product cataloguing, packaging and dispatching
are the responsibility of the respective sellers. KVIC has a policy that
the Khadi institutions and PMEGP units are exempted from any such
financial and logistical burden."
Saxena further added that Khadi's e-portal is a unique platform for lakhs of Khadi artisans as it saves them a lot of money.
Khadi's
online sale that started with just Khadi Face Masks during Covid-19
induced lockdown has evolved into a full-fledged e-market platform with
nearly 800 products including Muslin, Silk, Denim and Cotton, Unisex
VicharVastra, trendy Modi Kurta & Jackets, Khadi's Signature Wrist
Watch, a variety of honey, Herbal and Green Tea, Herbal Medicines and
Soaps, Papad, Kacchi Ghani Mustard Oil, cow dung/cow urine soaps and a
range of herbal cosmetics among many others. A number of unique products
like Khadi fabric footwear, innovative Khadi Prakratik Paint from cow
dung and the just-revived Heritage Monpa Handmade Paper are also being
sold online.
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